Our packaging was letting us down. I'd wanted to change it for ages, but Emmalou did what she does best, kicked my arse and made it happen. Behold, it is here!
Large: Thermal Jackets / Medium: Utility Field Jackets, Woodland, etc / Small: Workshirts & Scarves
It was created by Jamie & Phil of Supple Studio in Bath, design studio to The Big Brands (and not so big). I was very flattered when I asked and Jamie, founder said he'd do it. From loads of ideas, we picked the beetles immediately. Masculine but beautiful, tough yet fragile.
Talking of fragile, we wanted a message about mental health. This is the tape used to seal the boxes
Jamie is a long-time customer and multiple FRAHM owner, since launch. We'd been design flirting since then...
I'd also been wanting icons to use in imagery. Essentially a brand elements package. I'd created the FRAHM logo and tag line and needed some professional help to expand our brand assets.
FRAHM icons, with the dot you'll see at the bottom of our F. It was my hint at a question mark. About thought, doubt, exploration, curiosity
Here's what Jamie Ellul says: