We promise to give £10 to Mind charity for every jacket sold, from our pocket not yours, whatever the price it's sold at.
Why? Businesses and brands can in a small way, promote kindness and DO good, not just sell stuff, or make things worse. Can't they? Shouldn't they?
We feel all businesses should give back. Not just monetarily, but in thoughts and deeds. We have a responsibility to act better, because businesses are human organisms and brands can have a worrying amount of power to do good, or bad.
Plus, selfishly, it makes us feel better about selling, err, jackets. They're great jackets, but they won't save the world. They're just jackets.
We can help attitudinally as well as practically. For us, that might mean talking in accessible, unfiltered ways about real, fallible, strong but equally fragile people. We've all suffered tragedy and pain. Some much more than others. We can show empathy and we can DO empathic things.
It means, without finger wagging or becoming hectoring in tone, that we address important issues like toxic masculinity, trolling, mental health, women's rights and a bunch of other vital stuff. Hopefully in an engaging, entertaining (if appropriate) and humane way.
With the £10, we wanted to do 'nice things' but it felt too wooly. One thing we've learnt in years of doing this is be clear, to yourself and to others. It's best to make a definite commitment. If times are tough, we stick to it. Done.
We're talking to charities about working with them. Not just to give them money but to help out. How is not settled, but we do know we're most interested in the human side of charity work: Disadvantaged or abused kids, mental health, disability and our personal obsession... creating opportunities and positive relationships for kids that have little or nobody to cling to. That one interaction, loving act or person who change a downward trajectory into an upward.
When you get smacked in the face by a life changing event, you get a gift.
The gift is context (and a sore nose.)
I wasn't going to do events. I expected nothing from a tiny stall.
It was our best day ever.
FRAHM jackets are cut casual, for movement. We've subtly altered classic tailoring for more room in the shoulders and longer arms. Our jackets do not have a restrictive 'fashion' cut.
Our best guide to size is your favourite existing jacket or suit jacket. Look for the inches or CM, not the "medium" or "large", as these definitions differ wildly between brands.
If you don't know your size, wrap a tape measure around the widest part of your chest and shoulders (no tensing), underneath your armpits.
If you have a really muscular or chunky build, or want to wear heavy layers (like thick jumpers) under your jacket, we recommend you go for the size up.
"Long" sizes for particularly tall men offer exactly the same jacket, with significantly longer arms and torso.
If you have any questions or concern you are an unusual fit, email the designer Nick on email@example.com and he will discuss sizing with your personally.
CHRIS: Size Medium. 39" chest. 5'9". 76kg. Slim, athletic physique.
NICK: Size Large. 42" chest. 5'11". 88kg. Chunky, muscular physique.
email with thought, to actually enjoy
We'll send you jacket info & inspiring stuff