Men love jackets. They do. I do. You do. We all do.
You can explore in a jacket.
Jackets are protection.
Jackets are armour.
Jackets are our peacock feathers.
Or our invisibility cloak.
Jackets are tough.
We think we’re tough.
Some of us are.
Jackets have pockets.
Pockets that carry knives, booze and tools.
Pockets that carry sweeties, notebooks and front door keys.
Jackets should have buttons, zips and clicking things.
Not velcro patches or noisy things.
Not plastic tat nor breaking things.
Jackets should work wherever we go.
Mountain, valley, night-time yomp.
Monday morning meet, Brompton ride or Friday night pint.
Jackets that are cut clean, crisp but tough.
Jackets that are built for real bodies.
Jackets that don’t stretch over unwanted round bits.
Jackets are the first line of defence.
Our introduction to newcomers.
Our cape for crusading and our cloak for escaping.
Jackets are our favourite.
Our favourite jacket is a family friend.
We wear it until it explodes.
FRAHM make these jackets.
Jackets that do everything.
Everything except space travel, submariner rescue or elephant rodeo.
So not everything.
But the main things.
The things that matter.
Finding out about the world.
Memories, proud moments, failures, successes and nearlies.
Jackets enable life.
You can do without a jacket.
But you wouldn’t want to.
Men love jackets.
Jackets explore life.
I wasn't going to do events. I expected nothing from a tiny stall.
It was our best day ever.
A mildly amusing, potentially inspiring look at imagination.
WARNING: Contains Norway.
FRAHM jackets are cut casual, for movement. We've subtly altered classic tailoring for more room in the shoulders and longer arms. Our jackets do not have a restrictive 'fashion' cut.
Our best guide to size is your favourite existing jacket or suit jacket. Look for the inches or CM, not the "medium" or "large", as these definitions differ wildly between brands.
If you don't know your size, wrap a tape measure around the widest part of your chest and shoulders (no tensing), underneath your armpits.
If you have a really muscular or chunky build, or want to wear heavy layers (like thick jumpers) under your jacket, we recommend you go for the size up.
"Long" sizes for particularly tall men offer exactly the same jacket, with significantly longer arms and torso.
If you have any questions or concern you are an unusual fit, email the designer Nick on email@example.com and he will discuss sizing with your personally.
CHRIS: Size Medium. 39" chest. 5'9". 76kg. Slim, athletic physique.
NICK: Size Large. 42" chest. 5'11". 88kg. Chunky, muscular physique.
email with thought, to actually enjoy
We'll send you jacket info & inspiring stuff