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Frahm jacket coat men love jackets peacock feathers

Why we love jackets

09, July, 2018

Men love jackets. They do. I do. You do. We all do.

You can explore in a jacket.

Jackets are protection.

Jackets are armour.

Jackets are our peacock feathers.

Or our invisibility cloak.

Jackets are tough.

We think we’re tough.

Some of us are.

Jackets have pockets.

Pockets that carry knives, booze and tools.

Pockets that carry sweeties, notebooks and front door keys.

Jackets should have buttons, zips and clicking things.

Not velcro patches or noisy things.

Not plastic tat nor breaking things.

Jackets should work wherever we go.

Mountain, valley, night-time yomp.

Monday morning meet, Brompton ride or Friday night pint.

Jackets that are cut clean, crisp but tough.

Jackets that are built for real bodies.

Jackets that don’t stretch over unwanted round bits.

Jackets are the first line of defence.

Our introduction to newcomers.

Our cape for crusading and our cloak for escaping.

Jackets are our favourite.

Our favourite jacket is a family friend.

We wear it until it explodes.

FRAHM make these jackets.

Jackets that do everything.

Everything except space travel, submariner rescue or elephant rodeo.

So not everything.

But the main things.

The things that matter.

Curious things.

Finding out about the world.

Memories, proud moments, failures, successes and nearlies.

Jackets enable life.

You can do without a jacket.

But you wouldn’t want to.

Men love jackets.

Jackets explore life.







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FRAHM Size Guide

Frahm jacket logo sky blue

We cut our jackets for movement. We've subtly altered classic tailoring with fabric darts, more room in the shoulders and longer arms. This makes them useful for cycling, hiking or evading velociraptors.

If you are very tall, or want to wear heavy layers (like thick jumpers) under your jacket, go for the size up. But they're not cut tight, so a normal sweater underneath will be fine.

Your best guide to size is your favourite existing jacket or suit jacket. Otherwise, wrap a tape measure around the widest part of your chest and shoulders (no tensing), underneath your armpits.






91-96 cm



96-102 cm



102-107 cm

Extra Large (XL)


107-112 cm

Extra Extra Large (XXL)


112-117 cm

Any questions? Just ask on hello@frahmjacket.com

email with thought, to actually enjoy

We'll send you jacket info & inspiring stuff