Real men are real.
They’re hilarious, curious, complex, caring and heartbroken.
That beautiful male model sitting in the perfect vintage Merc, bountiful beard and dazzling eyes?
He had to bury his dad last week.
He grits his teeth through it, walks behind the client’s caravan and cries his eyes out.
Almost all marketing is sheen and not real.
Don’t let Them tell you what your real should be.
Real men can walk unaided across Antarctica.
Discover new particles that change our view of existence.
Fart in tune to the Marseillaise.
Real men can bench press 200kg.
Do your thing.
Real men would die for their kids.
Actually, literally die.
They’ve thought about it.
Decision made, in case.
Real men create works of transcendent beauty.
Poetry begging to tell the horrors of war.
Paintings that render us speechless.
Movies that change us.
Real men don’t send random dick pics on smartphones.
Who the eff does that??
Dicks with dicks.
Real men can take a derelict yard and turn it into paradise.
A shed full of drying lavender and nicknacks.
A place to fall in love.
Real men wear frocks.
Box-fresh limited edition Japanese sneakers.
Real men have fought, lost, learnt, fought again and won.
Bollocksed it all up.
One foot in front of the other.
Real men have mental breakdowns.
The strongest men too.
Any man can fall in on himself.
A little push, or a thudding punch to the head.
Real men are the good ones.
Men who climb mountains.
Wipe their kids clean.
Cry at old movies.
Fight, love and make a hash of the Yorkshire Puddings.
Every good man has a story.
An imperfect one.
When you get smacked in the face by a life changing event, you get a gift.
The gift is context (and a sore nose.)
I wasn't going to do events. I expected nothing from a tiny stall.
It was our best day ever.
FRAHM jackets are cut casual, for movement. We've subtly altered classic tailoring for more room in the shoulders and longer arms. Our jackets do not have a restrictive 'fashion' cut.
Our best guide to size is your favourite existing jacket or suit jacket. Look for the inches or CM, not the "medium" or "large", as these definitions differ wildly between brands.
If you don't know your size, wrap a tape measure around the widest part of your chest and shoulders (no tensing), underneath your armpits.
If you have a really muscular or chunky build, or want to wear heavy layers (like thick jumpers) under your jacket, we recommend you go for the size up.
"Long" sizes for particularly tall men offer exactly the same jacket, with significantly longer arms and torso.
If you have any questions or concern you are an unusual fit, email the designer Nick on email@example.com and he will discuss sizing with your personally.
CHRIS: Size Medium. 39" chest. 5'9". 76kg. Slim, athletic physique.
NICK: Size Large. 42" chest. 5'11". 88kg. Chunky, muscular physique.
email with thought, to actually enjoy
We'll send you jacket info & inspiring stuff