THE EARLYBIRD DISCOUNT IS ENDING SOON ON ALL OUR AUTUMN STYLES

SAVE 20%

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PITCH CLOSES TONIGHT!

Don’t invest unless you’re prepared to lose all the money you invest. This is a high risk investment.

FRAHM IS different

Our brand, product, pre-order model, even our the way we talk is different.

The Basics: Launched in 2018, we’re a founder & customer owned direct-to-consumer brand based near Bath, Somerset, designing far tougher, more beautifully detailed jackets, that offer longterm value for real life.

But that's the dry stuff. We have a very loved brand. This, alongside our amazing (biased, but it is) jackets, means we have the foundations to do amazing things in businesses, but always kindly.

Nick - founder, MD

Here are some exciting facts:

  • FRAHM’s order value grew +55% since the last raise, with growth accelerating to 115%
  • We’ve grown orders 683% in the last 2 years!
  • Our customer review average is 4.9/5
  • We began our USA & European marketing program, with a 290% increase in international revenue
  • 40% of our customers have bought a second jacket, so far.
  • 22% own 3 or more, one customer owns 47 (thanks a billion Lee)!!
  • We give £10 from every jacket sold to mental health causes, in our official partnership with CALM, the suicide prevention charity

A KIND MEN’S BRAND(MANLY KINDNESS, GRRR)

Men are kind too. Why aren’t there kind men’s brands? Kindness with grit & determination.

MENTAL HEALTH
We're officially partnered with Campaign Against Living Miserably, the suicide prevention charity

• FRAHM raise £10 from every jacket sold for CALM.

• We have an emergency button & helpful info on our site, and do collaborative marketing with CALM, to encourage people in pain to seek help.

• FRAHM staff are mental health
first aid trained.

• We don’t engage in toxic ‘perfect life, perfect body’ marketing that makes us feel like we’re lesser people.

WE CHALLENGE A STATUS QUO OF DISAPPOINTMENT

Men love jackets and will spend loads on high-end designs they desire, as long as they see VALUE.

Buyers of high-end jackets are increasingly disenfranchised with their old corporate brands.

Quality & sustainability amongst the usual suspect big brands is reducing, as increasing margin gains (thus quality compromises) are sought to balance ever deeper discounting.

We sell by pre-order instead.

INTERESTED?

If you have any questions please get in touch on HELLO@FRAHMJACKET.COM - Nick will answer all of your questions personally.

Do ask anything at all. But please bear in mind there are a huge number of people interested, and it may take a while to get back to you.

Chat to FRAHM staff