Don’t invest unless you’re prepared to lose all the money you invest. This is a high risk investment.
Our brand, product, pre-order model, even our the way we talk is different.
The Basics: Launched in 2018, we’re a founder & customer owned direct-to-consumer brand based near Bath, Somerset, designing far tougher, more beautifully detailed jackets, that offer longterm value for real life.
But that's the dry stuff. We have a very loved brand. This, alongside our amazing (biased, but it is) jackets, means we have the foundations to do amazing things in businesses, but always kindly.
Nick - founder, MD
Here are some exciting facts:
Men are kind too. Why aren’t there kind men’s brands? Kindness with grit & determination.
We're officially partnered with Campaign Against Living Miserably, the suicide prevention charity
• FRAHM raise £10 from every jacket sold for CALM.
• We have an emergency button & helpful info on our site, and do collaborative marketing with CALM, to encourage people in pain to seek help.
• FRAHM staff are mental health
first aid trained.
• We don’t engage in toxic ‘perfect life, perfect body’ marketing that makes us feel like we’re lesser people.
Men love jackets and will spend loads on high-end designs they desire, as long as they see VALUE.
Buyers of high-end jackets are increasingly disenfranchised with their old corporate brands.
Quality & sustainability amongst the usual suspect big brands is reducing, as increasing margin gains (thus quality compromises) are sought to balance ever deeper discounting.
We sell by pre-order instead.
If you have any questions please get in touch on HELLO@FRAHMJACKET.COM - Nick will answer all of your questions personally.
Do ask anything at all. But please bear in mind there are a huge number of people interested, and it may take a while to get back to you.