So we've been rather busy. 5 brand new styles and some have already made it into our bestsellers.
This is the British smarter version of an American Trucker Jacket.
Already a top 3 bestseller: this immediately popular jacket pulls off the smart yet tough, the understated yet elegant. Very FRAHM.
It's insulated and will keep you warm in spring and autumn, and through parts of winter.
Showerproof, wind and thornproof, it always looks smart with a t-shirt, jeans and boots.
Available in Olive Green, Black and Midnight Navy.
FRAHM's version of one of the most famous all time jacket designs - the M65 - a US Military jacket worn in the Vietnam war.
Ours is smarter, tougher, and more practical. You can wear it when it's warm and it will take a shower or two due to the waxed cotton finish.
It has big old pockets, too.
First appearing in 2020, the Utility Field Jacket has become a huge FRAHM favourite.
Whilst the silhouette remains the same: sharp, utilitarian and masculine, we've adapted it and improved every detail.
Expect a lighter-weight, more technical jacket - a removable hood, magnets on the pockets and cuffs. Hardcore. Oh, and it is mountaineering grade waterproof and breathable. No sweaty meeting arrivals. Thanks to the use of eVent; a highly technical new fabric.
Traditional Trench coats are made with Gabardine Cotton, which offer you little protection against rain. FRAHM sourced the highest tech fabric (eVent), to create the most waterproof trench coat in the world.
With a clean silhouette and no exterior branding, this is the best trench there is. We mean it.
The styles you know and love; they're back again.
The most wanted. Sold out months before they are even made.
Why? They are a rock solid Men's classic, upgraded, tougher and just rather splendid. Read the reviews.
88 options, lined or unlined. A new colourway for 2025 with cream zip. Lovely.
A true FRAHM favourite in a new bonkers Electric Cyan colourway (other colours are available). Nick's BBQ jacket.
Shove it in a bag and crease it up. It will look better for it.
It will take a shower, too.
Much like the waxed version, the original is a classic FRAHM piece. The main difference is that it's a bit smarter and a bit softer.
It's also a bit better in warmer weather.
Choose your buttons, too!
For those who prefer moving images, this is for you: