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      <image:title>FIRST LAUNCH JACKET IMAGES</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/loneliness-versus-being-alone</loc>
    <lastmod>2025-04-25T11:01:54+01:00</lastmod>
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      <image:title>LONELINESS VS BEING ALONE</image:title>
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    <loc>https://frahmjacket.com/blogs/podcasts/podcast-1-nick-hussey-how-i-failed-had-a-breakdown-then-beat-my-fear</loc>
    <lastmod>2024-11-22T11:56:07+00:00</lastmod>
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      <image:title>Podcast #1 - Nick Hussey</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/waiting-for-zips</loc>
    <lastmod>2025-04-25T10:59:32+01:00</lastmod>
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      <image:title>WAITING FOR ZIPS</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/how-twitter-is-destroying-our-world-why-we-should-be-optimistic</loc>
    <lastmod>2025-04-25T10:57:43+01:00</lastmod>
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      <image:title>TWITTER IS DESTROYING US, YET WE CAN BE OPTIMISTIC</image:title>
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      <image:title>Podcast #2 - Matt Stephens</image:title>
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      <image:title>Podcast #3 - Alastair Humphreys</image:title>
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      <image:title>DO GOOD FRIDAY 2018</image:title>
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    <loc>https://frahmjacket.com/blogs/podcasts/podcast-4-anna-koska</loc>
    <lastmod>2024-11-22T11:56:05+00:00</lastmod>
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      <image:title>Podcast #4 - Anna Koska</image:title>
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    <loc>https://frahmjacket.com/blogs/podcasts/podcast-5-peter-walker</loc>
    <lastmod>2024-11-22T11:56:07+00:00</lastmod>
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      <image:title>Podcast #5 - Peter Walker</image:title>
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    <loc>https://frahmjacket.com/blogs/podcasts/podcast-6-henry-jeffreys</loc>
    <lastmod>2024-11-22T11:56:07+00:00</lastmod>
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      <image:title>Podcast #6 - Henry Jeffreys</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/frahm-design-notes</loc>
    <lastmod>2025-04-25T10:53:28+01:00</lastmod>
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      <image:title>FRAHM DESIGN NOTES</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/how-to-be-optimistic-about-2019-and-beyond</loc>
    <lastmod>2025-04-25T10:25:24+01:00</lastmod>
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      <image:title>HOW TO STAY OPTIMISTIC IN 2019</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/compromise-is-not-bad</loc>
    <lastmod>2025-04-25T10:31:14+01:00</lastmod>
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      <image:title>WHEN DID &apos;COMPROMISE&apos; BECOME A DIRTY WORD?</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/video-frahm-utility-field-jacket</loc>
    <lastmod>2025-04-25T10:32:24+01:00</lastmod>
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      <image:title>VIDEO: FRAHM UTILITY FIELD JACKET IN 1 OR 5 MINUTES</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/why-were-obsessed-by-harrington-jackets</loc>
    <lastmod>2025-11-03T16:40:28+00:00</lastmod>
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      <image:title>Our Obsession With Harrington Jackets &amp; Making Them Better</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/this-is-what-a-real-man-is</loc>
    <lastmod>2025-04-25T10:18:57+01:00</lastmod>
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      <image:title>WHAT IS A REAL MAN?</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/why-a-curious-mind-matters</loc>
    <lastmod>2025-04-25T10:17:04+01:00</lastmod>
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      <image:title>A CURIOUS MIND</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/tokyo-business-trip-james-grieg</loc>
    <lastmod>2025-04-25T10:15:54+01:00</lastmod>
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      <image:title>TOKYO IMAGES - JAMES GRIEG</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/our-story-of-the-first-year-of-frahm</loc>
    <lastmod>2025-04-25T10:14:09+01:00</lastmod>
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      <image:title>THE FIRST YEAR OF FRAHM</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/bmw-e30-m3-redux</loc>
    <lastmod>2025-04-25T10:08:58+01:00</lastmod>
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      <image:title>BMW E30 M3 REDUX - A VERY FRAHM PROJECT</image:title>
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    <lastmod>2025-04-25T10:06:55+01:00</lastmod>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/a-day-that-reminds-me-why-i-started-frahm</loc>
    <lastmod>2025-11-03T16:10:40+00:00</lastmod>
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      <image:title>A DAY THAT UNDERLINED WHY I STARTED FRAHM</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/the-punch-in-the-face-the-simple-things</loc>
    <lastmod>2025-06-27T14:10:46+01:00</lastmod>
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      <image:title>THE PUNCH IN THE FACE THAT SIMPLIFIED IT ALL</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/portrait-of-frome-tom-hull-photographer-part-1</loc>
    <lastmod>2025-04-25T09:55:26+01:00</lastmod>
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      <image:title>PORTRAIT OF FROME BY TOM HULL, PHOTOGRAPHER. PART 1</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/portrait-of-frome-tom-hull-photographer-part-2</loc>
    <lastmod>2025-04-25T09:56:29+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/19.04.10_Portrait_of_Frome_Martin_Penning_0086_1652c439-df6e-46d8-8944-25b812fa823d.jpg?v=1745571389</image:loc>
      <image:title>PORTRAIT OF FROME BY TOM HULL, PHOTOGRAPHER. PART 2</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/portrait-of-frome-by-tom-hull-photographer-part-3</loc>
    <lastmod>2025-04-25T09:53:13+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/19.05.22_Portrait_of_Frome_Chris_Keelty_0354_10a527ea-c36d-4513-91d2-40e7ef9fdb4f.jpg?v=1745571193</image:loc>
      <image:title>PORTRAIT OF FROME BY TOM HULL, PHOTOGRAPHER. PART 3</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/preview-of-a-new-photoshoot</loc>
    <lastmod>2025-11-03T16:18:52+00:00</lastmod>
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      <image:title>A LITTLE STORY OF A GREAT PHOTOSHOOT</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/talking-honestly-about-depression-suicide-recovery</loc>
    <lastmod>2025-04-25T09:49:56+01:00</lastmod>
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      <image:title>SOME HELP: TALKING OPENLY ABOUT DEPRESSION &amp; RECOVERY</image:title>
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    <loc>https://frahmjacket.com/blogs/podcasts/podcast-7-jim-edmondson</loc>
    <lastmod>2024-11-22T11:56:05+00:00</lastmod>
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    <loc>https://frahmjacket.com/blogs/podcasts/podcast-8-tom-southam</loc>
    <lastmod>2024-11-22T11:56:05+00:00</lastmod>
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      <image:title>Podcast #8 - Tom Southam</image:title>
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    <loc>https://frahmjacket.com/blogs/blogs-podcasts/glastonbury-2019-photography-james-greig</loc>
    <lastmod>2025-04-25T09:44:17+01:00</lastmod>
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      <image:title>HEAVY TWILL DECK JACKET - IN DETAIL</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/Charlie_be7da98e-0267-47b2-9f69-dae0d6b38d5c.jpg?v=1745837696</image:loc>
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      <image:title>PURE WOOL QUILTED PEACOAT - IN DETAIL</image:title>
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      <image:title>HOW TO WEAR YOUR WOODLAND</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/IMG_6720_copy_55f88016-60b9-4bfc-8824-65a738154fab.jpg?v=1750092924</image:loc>
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    <image:image>
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    <image:image>
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      <image:title>MERINO WOODLAND WORKERS JACKET</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/Frahm-AW26-Still-LIFESTYLE-PURE_MERINO_WOODLAND_JACKET-GREY_HERRINGBONE-23_0d6f5a94-51cc-468d-82fd-28442cd27219.jpg?v=1759393246</image:loc>
      <image:title>LAUNCH: AUTUMN 2026</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/Shopify_Blog_Cover_60fb79d8-49fa-4e13-a5bb-d17ef584da71.png?v=1756727143</image:loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/Frahm-AW26-Still-LIFESTYLE-QUILTED_HARRINGTON_JACKET-BLACK-33_e31e3dba-69dd-4552-984b-9169aad81466.jpg?v=1762422109</image:loc>
      <image:title>HARRINGTON DESIGN GUIDE</image:title>
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      <image:title>PURE WOOL QUILTED PEACOAT 2026</image:title>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/Wingback_x_Frahm_Event_-_Cover_2.5.1_873ec6fa-28ed-4848-a1c7-61e5af8b9534.jpg?v=1759333502</image:loc>
      <image:title>WINGBACK x FRAHM EVENT</image:title>
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    <lastmod>2025-09-29T15:00:38+01:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/Frahm-AW26-Still-LIFESTYLE-QUILTED_WINTER_WORKER_S_JACKET-OLIVE_GREEN-56_55a5fde7-13f6-428b-a809-e600b306c710.jpg?v=1759154438</image:loc>
      <image:title>QUILTED WINTER WORKERS LAUNCH DETAIL</image:title>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/FRAHM_Harrington_Racer_Jacket_2026_-_Medium_c0d2341d-cf9f-48ab-ad2f-351d95709a79.jpg?v=1759743321</image:loc>
      <image:title>SS26 - WHICH SPRING JACKET GUIDE</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/FRAHM_Waxed_Field_Parka_2026_crop_2138ae4f-efe5-4c8c-8f07-7515e2802505.jpg?v=1760612513</image:loc>
      <image:title>WAXED HOODED FIELD COAT DETAIL</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/9b148795-be61-4976-80ae-535af58046ba_8eae1626-b0ac-4d80-a4fa-2647b8265f34.png?v=1760959844</image:loc>
      <image:title>INSULTINGLY BAD vs GREAT</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/Screenshot_2025-11-03_at_15.32.36_05911f3f-5b4a-40d4-b302-a2751aff720e.png?v=1762422126</image:loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/01896585-a02e-44cc-a0e2-ffbcdfd99a9a_copy_dd4e2880-dad8-4970-a0b2-c14015b43970.jpg?v=1762439630</image:loc>
      <image:title>NO BLACK FRIDAY</image:title>
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    <loc>https://frahmjacket.com/blogs/frahm-films/pure-wool-quilted-peacoat-2026</loc>
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      <image:title>Pure Wool Quilted Peacoat 2026</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/FRAHM_AW26_STILL_LIFESTYLE_CASHMERE_FIELD_JACKET_DSCF1280_68_f759eab9-1efb-4560-a96c-e91a21026331.jpg?v=1763639229</image:loc>
      <image:title>CASHMERE FIELD JACKET</image:title>
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    <image:image>
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      <image:title>BEST OF BATH GUIDE</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/DSCF0505_-_Medium_copy_759f29fa-c9dd-47b5-a3ea-ed4304908cf3.jpg?v=1765205418</image:loc>
      <image:title>ASH CUSTOMER STORY</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/DSCF2449_-_Large_632bd30d-470a-41db-9074-1e74df9448d1.jpg?v=1765552574</image:loc>
      <image:title>STRESS FREE CHRISTMAS ROAST WITH PRAV</image:title>
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    <lastmod>2025-12-16T15:39:05+00:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/FRAHM_Customer_Stories_Edward_Stringer_-_Medium1_160e1543-a762-4285-a429-dd4bc046d80d.jpg?v=1765899545</image:loc>
      <image:title>EDWARD CUSTOMER STORY</image:title>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/DSCF2362_-_Medium_copy_58fdf882-a808-4076-bdd4-1a4f67079ef9.jpg?v=1765553306</image:loc>
      <image:title>PRAV&apos;S ALTERNATIVE CHRISTMAS ROAST</image:title>
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    <lastmod>2026-01-27T14:45:13+00:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/FRAHM_Heavy_Twill_Deck_Jacket_2026_-_Medium_copy_2_02f5dcc3-690d-46ae-840d-96c32b905cc2.jpg?v=1769525113</image:loc>
      <image:title>WHAT IS A DECK JACKET?</image:title>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/FRAHM_Harrington_Racer_Jacket_2026_cover_44229244-f113-4659-8632-218fa5809c96.jpg?v=1769525120</image:loc>
      <image:title>OUR ALL-TIME BESTSELLER</image:title>
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    <lastmod>2026-01-27T14:45:27+00:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/FRAHM_Waxed_Field_Parka_2026_cover_b010e737-f552-43a7-8cc4-2b96df47d736.jpg?v=1769525127</image:loc>
      <image:title>WAXED HOODED FIELD COAT</image:title>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/Shopify_Blog_Cover_08e3592b-126a-4720-906c-1400ba7654c8.jpg?v=1769525134</image:loc>
      <image:title>SPRING 2027 NOW LIVE</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/Frahm-SS27-Still-Studio-Model-Heavy_Twill_Deck_Jacket-Black-11.jpg?v=1769528549</image:loc>
      <image:title>UPDATES FOR SPRING 2027</image:title>
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      <image:title>Izzy&apos;s Recovery From Anxiety and Panic Attacks</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0009/2071/5300/articles/IMG_7056_edca1d6c-9d59-464e-ad2d-69bc25bfd9cb.jpg?v=1781192725</image:loc>
      <image:title>FRAHM is Part of A Much Bigger 30 Year Story</image:title>
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      <image:title>FRAHM&apos;s 8th Birthday</image:title>
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