I am burning out. I can feel it. It's easy to just 'push through'. It's not easy for a founder to ignore the guilt and stop. But if you run the engine too hard, for too long, it'll catch fire.

We all feel fear. We all get nervous. We all worry. I do.

But these natural, necessary feelings, if not managed or resolved, can become a trend. A way of being.

Here's what I do, bit by bit, to manage stress and anxiety. 

We have a new official charity partner in CALM, or Campaign Against Living Miserably, the UK's biggest suicide prevention charity.

We will be giving them our £10-per-jacket donations. We've raised over £43K for charity since we started, so we hope this will make a difference to a cause that's very dear to us.

Every year, most of us start an endeavour on New Year’s Day. We steel ourselves. Gird our loins. Prepare to push through and nail it, teeth gritted.

Sounds tough, but why, when it could be beautiful, enjoyable even? 

Medication stigma shouldn't exist, but it does. That's why we're fully behind the #postyourpill movement. Taking steps to improve your mental health takes courage and is never something you should feel ashamed of.

We want to be a kinder business.

What we do about the environment, mental health, toxic marketing, pricing, sourcing, charity and more.