NO BLACK FRIDAY

We don’t do Black Friday. We do integrity.

If you're holding out for a Black Friday sale, there isn't going to be one.

 

We sell our jackets for what they're worth. We don't buy extra stock to sell at planned discounts. We don't design lower quality jackets, to absorb Black Friday discounts.

 

We always support CALM charity. We always make the best we can. We're not desperately trying to hit our year's sales target over one pre-Xmas weekend.

 

We're calmly making sure your FRAHM and our reputation is as great in 2030 as it is in 2025. 

 

Enjoy buying FRAHM in November, knowing it won't change price, and you're having a GOOD, not BLACK Friday.

WHAT CAN I GET IN TIME FOR CHRISTMAS?

We have a limited range of in stock jackets available for free express shipping. Most sizes and colours are already gone.

Our bestselling Pure Wool Quilted Peacoat sold out some time ago. It arrived in October and we now have some returns in stock.

IS THERE A PEACOAT FOR YOU?

HELP, MY CHOICE HAS ALREADY GONE

Click the In Stock button to see if there's any returns, otherwise, yep, you've guessed it...

Buy on pre-order as soon as you feel comfortable. This reserves your exact choice, though Spring '26 is already low.

ANYTHING IN STOCK?

WHAT CAN WE SEND BEFORE 2026?