FRAHM was founded in 2018 by me, Nick (that's me in the photo) & my wife Emmalou, with some grown-up help from my best friend since childhood, Jason. We're based near Bath, Somerset.
I built FRAHM to be different.
I wanted to make the jackets that I couldn't find.
I want to invest in things that last, so I made them tough.
And to talk about the real lives of men honestly, with all our ups and downs.
A kinder men's brand, with grit.
I want a brand that's kind & honest, because real men are.
I want pockets, loads of pockets!
I want it to talk about mental health, because I've recovered from being suicidal.
I want something special & rare, from people who actually care.
I want amazing customer service, for the long lifetime of my jacket.
I don't want to feel like a bastard, so we should be as sustainable as we can be.
I want to see unvarnished reviews from real customers. I think we knocked it out of the park on that one.
In 2017 I suffered a nervous breakdown that made me suicidal.
I am, I hope, completely honest and direct about that, because it helps others. If we say this stuff, it de-stigmatises opening up about it and talking is vital.
If I hadn't said what it felt so hard (weirdly, now) to say, I might be dead now. Emmalou would be a single parent, my kids would be fatherless, FRAHM wouldn't exist, and I'd never have found the peace and contentment I have now.
That's why FRAHM is officially partnered with CALM, the suicide prevention charity. We work with them to promote better men's mental health. By being honest about real life's toughness, as well as beauty.
You can hear my first podcast that launched FRAHM here. The how & why in what I hope is an inspiring and positive (as it can be) way.
I tell it all, from success to failure, depression, the lowest points, the recovery & trying again; using everything I'd learnt to create FRAHM, kinder to me, kinder to others, better, stronger, more contented.
You can and will recover. You are not a twit if your brain chemistry is off. But you must tell someone of your burden.
Jackets from the big brands disappoint.
If they're technical, they're poorly tailored & detailed.
Yet if they're fashionable, they're of no use next season, as they don't have technical performance and fall apart.
There is little innovation and not enough value.
We want to design jackets and build a company we're proud of.
I believe we have.
We don't stack our jackets high, or sell them cheap. We never do big discount summer, winter or any other sales to clear stock, because there's no excess.
That maintains our reputation for quality, service, detail, etc. Our customers pre-order to reserve the exact jacket they want, before it's gone.
When you buy your FRAHM on pre-order we know you have to be patient, so we reward you with a 20% Earlybird discount.
FRAHM owners (The FRAHM Owner's Club!) know they have to buy this way, and they're happy to, because they have seen proof of how much better a FRAHM is.
A great jacket, I have the Thermal one which is great when cold and this fills the gap when you need that extra layer but a winter coat is too much. Currently wearing it insead of a jumper in the mornings going to work with a chill in the air. Packs down surprisingly small and easily fits in a backpack if its too warm, light weight, great fit and comfortable to wear
Another great coat (thats 4 now!) need to resist getting more LOL
This jacket, more than any other of my Frahms has garnered a large number of compliments in such a short space of time. It's pretty obvious to me why. As well as looking really smart, it's incredibly functional. Since receiving it, we've had mild rainy days and days that it looks like it might rain. This has been a wardrobe staple throughout, has kept me dry when it's slashed down, I haven't been overheating in 17/18 degrees with a tee underneath, and all the while looking good with it. There's plenty of room underneath for me to layer up when it cools down too, so all in all a really good purchase. The pockets are of a good size for phone, lead, poop bags, treats and hands on a dog walk so all in all another fine jacket they've gotten me into.
I recently received a black baseball cap and have to say it blows the socks off the other brands that I have. It has been worn in all weathers that we have experienced in this unusually seasonal September and has performed marvellously. So, I have just bought another one in a different colour to go with my puffer jacket that I hope, is arriving next week. Can't wait!!
reat fit and definitely waterproof. Tested in France this weekend. Will order other colours
Very good quality and well worth the wait
Fantastic Quality, great fit
Expensive for a cap, but then again the most comfortable cap I’ve ever worn.
I struggle to find head gear that fits my large head so I was happy but skeptical when I saw these join the Frahm range. Anyway, my black cap arrived and wow, Frahm did it again! It fits like a glove and it is very comfortable. It looks great too. Got caught in a heavy downpour whilst walking my dogs and I can confirm that they are not waterproof but do well in a light shower - just as stated on their website. Five stars from me.
The jacket looks great and there’s clearly been an eye for detail involved in the design and construction.
Have tested in the rain and can vouch for its water tightness and coolness. Fonzy would wear one, it looks that cool. 😎
It’s the best jacket I’ve ever owned,it’s the very best you can buy
I seem to be working myself through the whole range. After my first couple of purchases I was hooked. The Original Utility Field Jacket is another winner..and further items already on pre-order.
I got the original utility field jacket in camo delivered a few weeks ago, the quality is amazing, the fit is perfect & it's so comfortable to wear, the camo is better in real life. I am more than happy with my second jacket from frahm & look forward to my next jacket arriving in November. When is the European Correspondents jacket coming back, i want one.
I preordered my Waterproof Utility Jacket about a year in advance. Boy was it worth the wait. I wanted something to wear into the city and casually. Fits the need perfectly. Nick at Frahm wasn’t fibbing about the practicality either - you can read on the website about details… let me describe one small yet excellent detail. The lower pockets have a simple flap as opposed to buttons, it’s so much easier to put the things you take in out a lot - like a phone. I know trifling, but this is an example of small things making it easier.
The fit is great and it feel lovely on even with a T Shirt (many waterproof are a bit rough against bare skin).
Thank you Frahm. I will be preordering something else.
The fit, style, quality and materials - I just love everything about this jacket. Already thinking about getting another Frahm Jacket!
Very comfortable fit and goes perfectly with my Utility Field Jacket