FRAHM was founded in 2018 by me, Nick (that's me in the photo) & my wife Emmalou, with some grown-up help from my best friend since childhood, Jason. We're based near Bath, Somerset.
I built FRAHM to be different.
I wanted to make the jackets that I couldn't find.
I want to invest in things that last, so I made them tough.
And to talk about the real lives of men honestly, with all our ups and downs.
A kinder men's brand, with grit.
I want a brand that's kind & honest, because real men are.
I want pockets, loads of pockets!
I want it to talk about mental health, because I've recovered from being suicidal.
I want something special & rare, from people who actually care.
I want amazing customer service, for the long lifetime of my jacket.
I don't want to feel like a bastard, so we should be as sustainable as we can be.
I want to see unvarnished reviews from real customers. I think we knocked it out of the park on that one.
In 2017 I suffered a nervous breakdown that made me suicidal.
I am, I hope, completely honest and direct about that, because it helps others. If we say this stuff, it de-stigmatises opening up about it and talking is vital.
If I hadn't said what it felt so hard (weirdly, now) to say, I might be dead now. Emmalou would be a single parent, my kids would be fatherless, FRAHM wouldn't exist, and I'd never have found the peace and contentment I have now.
That's why FRAHM is officially partnered with CALM, the suicide prevention charity. We work with them to promote better men's mental health. By being honest about real life's toughness, as well as beauty.
You can hear my first podcast that launched FRAHM here. The how & why in what I hope is an inspiring and positive (as it can be) way.
I tell it all, from success to failure, depression, the lowest points, the recovery & trying again; using everything I'd learnt to create FRAHM, kinder to me, kinder to others, better, stronger, more contented.
You can and will recover. You are not a twit if your brain chemistry is off. But you must tell someone of your burden.
Jackets from the big brands disappoint.
If they're technical, they're poorly tailored & detailed.
Yet if they're fashionable, they're of no use next season, as they don't have technical performance and fall apart.
There is little innovation and not enough value.
We want to design jackets and build a company we're proud of.
I believe we have.
We don't stack our jackets high, or sell them cheap. We focus on investing in producing high quality jackets for real men - that means making jackets in 11 sizes.
That maintains our reputation for quality, service, detail, etc. Our customers pre-order to reserve the exact jacket they want, before it's gone.
When you buy your FRAHM on pre-order we know you have to be patient, so we reward you with a 20% Earlybird discount.
FRAHM owners (The FRAHM Owner's Club!) know they have to buy this way, and they're happy to, because they have seen proof of how much better a FRAHM is.
Wow, just wow. I’ve taken my time to review this to test it and see how it coped in different conditions. Frankly it’s been my go-to jacket 80% of the time I’ve ventured outside since receiving it. It’s warm, roomy to enable wearing layers when it’s really cold and so well made it feels indestructible. The only problem I have now is I’m becoming addicted to Frahm. I’ve since ordered two more items and have my eye on something else for next year.
This is a great jacket. It's warm, it keeps me dry and it is ridiculously comfortable. It is the most expensive jacket I own but it was definitely worth it.
As the title says, they were right. The quality,design & colour of this parka are pretty much perfect. Great detail, generous pockets & very warm. Had a small issue upon delivery which was quickly resolved by helpful staff.
I've been looking at Frahm jackets for over a year and considering whether to buy one. I finally took the plunge and I don't regret it. The sizing is as described and the L fits me perfectly (182cm and 89Kg). It feels a really good quality product. So far out in heavy rain for short periods it's shrugged off the water, which is nice to know, although I don't expect it to be fully waterproof. As well as feeling comfy and performing well, it looks great. It's just what I wanted for that go-to winter coat.
From the moment you pick up this heavy, thick, strong coat you can feel it’s different. I look forward to cold days so I can wear it and am dreading spring and summer! I’ve stood regularly by the side of football pitches this winter in -1 temps and have been very impressed with how well it keeps you warm and resists the wind. Thoroughly recommend to anyone considering taking the leap - do it!
First of all I've held back from leaving a review as I wanted to wear it for a good while to see how it performed . Well I can't find any faults and I'm fussy . Performed as well as Nick says it would and feels as if you could run through brick walls in it . ( not that I'd really want to test that out though ) . Some reviews mention that the firemans clasps could be fiddly to open well there is a knack to them but it really is easy once you get the hang of it . The jackets not advertised as being waterproof but after being out in it in several heavy downpours I'm more than happy with how it performed . I needed to get the sleeves shortened as they seemed very long but I simply contacted Frahm and they talked me through the process . All in all this is my third Frahm jacket and I already have another on order . They might seem a bit pricey but your paying for quality and these coats/jackets are built to last .
My latest purchase and it’s another belter. Last time I had a puffer it was a shiny plastic one that ripped very easily. Not this one though. Robust fabric as I’ve come to expect. Insulated funnel neck. Fleece lining. Enough pockets. Onto the next purchase I say
Awesome jacket, as expected. I have several jackets now, and do sit in between a large and extra large, so I have a few in each size of different styles. Really happy with this one, and it will get lots of use.
Purchased the Waterproof Utility Field Jacket 2023 and this not only got me through Christmas and the new year storms without that wet and damp feeling you get from most coats , it also got me into a few venues the football crowd cant get into on match days "why would someone wear a coat like that to a football game?" . Needless to say have just ordered another Frahm for next season
Fantastic products (I have moleskin jacket + mechanic’s jackets so far with corduroy jacket on the way. I will look at the more waterproof ones in future. Quality matches Nick’s promises and I also like the marketing & links with CALM. Highly recommended!
Maybe I have had too much coffee but the thought struck me that it's not just a jacket. The companies one actively chooses to buy from are extensions of one's life and values and behaviour in the world - they are acting on one's behalf, extending one's range of possibility. I am looked after by Frahm for every season and can trust them. They have my back covered, literally. My thermal military parka has protected me for two winters now. I love it and it makes me want to go out for winter walks in it.
Mechanic Jacket in grey. Really lovely feel to it & nice fit, I'm not the easiest build to fit as I am stockier than the slim builds that most models wearing designer jackets have, so I was concerned at waiting for 9 months and it not fitting, but I took a punt and it worked out. Despite its almost-tailored cut, it's warmer and more forgiving, perfect for chucking on when I pop to the pub or go for a walk. A couple of friends have asked about it, which is unusual for them to do, so it's obviously caught their eye too. Cannot recommend these jackets enough. Got the cap as well and the Ripstop Puffer is on order!
My first Frahm, and I have no regrets. Build quality is 10/10, design is 10/10, (aside from maybe a slightly narrow bottom, but I have track cyclist legs).
It's become a daily go to. It works amazing either by itself or with a jumper when the temps drop, and keeps out wind and cold without being stuffy or restrictive. Looks great with most any outfit.
(The staff are extremely helpful)
I’ve been looking at these for a while now, finally got a couple, glad I did, if you thinking of getting any frahm product you won’t be disappointed
Another great jacket from Frahm - my 7th purchase! I took the jacket last week on holiday to Innsbruck, Austria and wore it at 2269 meters and -5 centigrade at the Hafelekar station. The fleece lining of the jacket allowed me to wear only a flannel shirt underneath and the fleece lined pockets and high insulated funnel neck made me very comfortable as well.