The FRAHM Story

How we make a FRAHM

Sustainability: The most important way we can help is always making a garment that is built to last, not binned after a season.


Made from 100% natural and biodegradable materials apart from the metal zip, and insulation if chosen. The Primaloft insulation is recycled polyester. Certified to contain no harmful substances and responsibly sourced. Waxed fabric does not need re-proofing.


Made in the European Union from British waxed fabric, Italian snaps, USA insulation, Portuguese lining and moleskin. Will arrive in completely natural and biodegradable packaging.

What does FRAHM stand for?

Classic jackets not shouty fashion statements

  • Jackets that fit and flatter, in 11 sizes
  • Jackets with beautiful detailing
  • Jackets that work for real life, not some made up impossible marketing dream
  • Jackets built tough, to last
  • Pockets, loads of pockets!

A brand that's kind & honest, because real men are
To talk about and support mental health, because real life can be really shit sometimes
To celebrate the beautiful stuff that actually matters
Sustainability as a basic moral standard, not sprayed across our marketing to sell more stuff
Unvarnished, unedited reviews from real customers

What does 'FRAHM' mean?

In February 2018 I went to see a gig by my favourite music artist, Nils Frahm. Here's a rubbish picture I took. His music got me through a lot of really horrible times. I was trying to think of a name for this jacket brand I wanted to create, and suddenly "Arrrghh, FRAHM, this makes too much sense." In the interval I immediately googled what it meant. It's old German for 'Noble man of good character'. I trademarked it the next morning.

What's with the mental health theme?

In 2017 I suffered a nervous breakdown that made me suicidal.
I am, I hope, completely honest and direct about that, because it helps others. If we say this stuff, it de-stigmatises talking about it.


Talking saves lives. It saved mine.


If I hadn't said what it felt so hard (weirdly, now) to say, I might be dead now. Emmalou would be a single parent, my kids would be fatherless, FRAHM wouldn't exist, and I'd never have found the peace and contentment I have now.

That's why FRAHM is officially partnered with CALM, the suicide prevention charity. We work with them to promote better men's mental health. By being honest about real life's toughness, as well as beauty.


You can hear my first podcast that launched FRAHM here. The how & why in what I hope is an inspiring and positive (as it can be) way.


I want to show you can and will recover. You are not a twit if your brain chemistry is off. But you must tell someone of your burden.
Talk man.

More about CALM

20% reward for Pre-ordering

Pre-order your FRAHM, get 20% off. Most FRAHM Owners buy this way.

Free sleeve alterations

We can shorten most jacket sleeves (at least 3cm) for a perfect fit.

Free shipping & 90 day returns

Free UK shipping and 90-day free returns on all orders.

11 sizes, for every shape of man

FRAHM jackets are cut for real men's bodies and action.

Bestsellers