Hello, we are Jason Tripp and Nick Hussey, the founders of FRAHM.
Founders = LADZ
FRAHM make better jackets, that work and last, as well as look good.
We are, if we may, pretty good at this. Before FRAHM, our work has been exhibited in the Design Museum in London, won international awards, featured in all the big magazines and had rave reviews.
We've tried to make the best jackets there are. That's a grand statement and we hate hyperbole, so you'll get the chance to decide if we're right or not soon.
We've also tried to build a company that's a bit kinder, in a not-boring way.
FRAHM is:
UTILITY - We make better multi-purpose jackets for men. They're designed and built to work in urban and rural environments. Detailed and easy to care for, they're also built tough, for real-world use.
CLASSIC - We built FRAHM to straddle the space between out-there fashion brands and unsexy technical gear. We love classic men's style, but jackets should work & last better too. So we've tailored performance fabrics with the highest quality trims, made by skilled craftspeople.
LIMITED - We only sell one batch of one jacket style at a time. Once that batch has gone, we release the next design. This takes pressure off us, and keeps our jackets rare and special. We offer pre-orders, to prevent disappointment, or a potentially frustrating launch-day bunfight.
GOOD - We give £10 from every jacket sold to charity.
We've created a PUB, because pubs are great for proper discussion, a laugh or a think. We need more of that. The world is splitting into increasingly aggressive, simplistic sides online, and that hurts us all. We want to pull back from that to find a more open-minded, thoughtful way forward. That's why we value curiosity so much. Here's a blog about it.
We're not going to play the corrosive online games of hyperbole, clickbait and the usual crap that gives marketing a bad name. What we say we mean, and can back up.
RIGHT NOW - We have no jackets to sell, but pre-orders are open. They're coming soon. While we wait, we want to build the PUB and your understanding of what we're all about. So here we are. Hello!
You can read more on how we built FRAHM, here:
THE FRAHM BLUEPRINT
If/when you get a FRAHM jacket, we hope you get to do curious stuff in it, and enjoy it.
If you don't, we hope you enjoy the slightly inspiring / kind / amusing / distracting / thought provoking stuff we're building here.
Take care, stay curious. Jason & Nick.
