TOUGH, BEAUTIFULLY DETAILED JACKETS, BUILT FOR REAL LIFE

CHOOSE YOUR FRAHM RESERVE THIS PEACOAT

BESTSELLERS

A SHORT, PLEASANTLY DIVERTING INTRODUCTORY FILM

REAL LIFE IS TOUGH, NOT JUST BEAUTIFUL

Real life isn't perfect. It's not the catwalk, or flash TV ads.

We make jackets for real, unique, imperfect men.

Determined, gentle men, who've taken the hits and learnt what really matters.

We support Campaign Against Living Miserably - CALM - the suicide prevention charity, because sometimes life feels to tough.

That's our founder Nick's story. Broken & suicidal, he rebuilt his life to create FRAHM.

A brand he could always be proud of, that never scrimped on quality, detail or service.

A brand that never airbrushed reality, or took itself too seriously (except here).

NICK'S STORY

THE ANTIDOTE TO

CORPORATE INDIFFERENCE

The brands we all once trusted aren't what they used to be. We do all the great stuff you can't find anymore. We spec up, not down.

BEAUTIFUL CLASSICS

We're as far from fast-fashion as it gets. We upgrade classic men's styles with the highest possible quality, and the most beautiful detail.

BUILT TOUGH

Jackets aren't built to last anymore. That disgusts us. We don't scrimp where others would. Everything is built as a long-term investment, not a season's use.

FIT FOR ALL MEN

FRAHM offer 11 sizes tailored for every shape & size of man, not just catwalk models. There's free sleeve adjustment too. All using the finest fabrics that flatter, not cheap stuff that moulds around our squishy bits.

What's your size?
HUMAN SERVICE

We do the service we all wish for and rarely get anymore. Actual FRAHM staff who've been with us for years, who answer your queries quickly & positively. Plus the extra bits, to make life simpler for you.

Contact real FRAHM staff

NOT LIKED. LOVED

4,500+ customer reviews scoring an average 4.93/5 (we like to leave in the .03)

  • 5.0

    Uncompromising Quality.

    Just ordered my 5th, 6th and 7th Frahm Jacket. I think that says all you need to know about how good these Jackets are.

    Harrington Racer

    Carl Esberger

    Yorkshire, UK

  • 5.0

    Wow, just wow!

    This is my fourth Frahm jacket which are all great but this one has excelled above the others. Yes it’s expensive but this quality it’s easy to see where the cost comes from.

    Ventile Thermal Field

    Stephen Tonks

    Worcestershire, UK

  • 5.0

    Superb!

    I’m a “jacketomaniac” and always seeking the Holy Grail. Superbly crafted, great fittings, fits well and I particularly like the clever “heat dump” vents. Prompt, effective, friendly customer service and they make you feel part of a small but appreciative community.

    Waxed Classic Field

    Mike Wolff

    Maryland, USA

  • 5.0

    It's true, they are the best.

    First Frahm jacket order. Long wait but didn’t disappoint. Very good quality and style, well worth the money. Thanks

    Harrington Racer

    Chris Turner

    Brentwood, UK

  • 5.0

    As good as they say.

    Unlike the competition, you feel glad you invested in quality and that feeling stays.

    Thermal Military Parka

    Michael McGree

    Cardiff, UK

  • 5.0

    Tested in Canada.

    I delayed giving my review until after my visit to Canada, to test it in a Canadian winter. I wore it in snow, sleet, rain, wind and sub zero temperatures and it certainly did the business. I think I've found all the zips and pockets now!

    Thermal Military Parka

    Ian Mackay

    Scottish Highlands, UK

  • 5.0

    Outstanding.

    Quality, fit, and, customer service. I now understand what all the fuss is about with FRAHM and why they’ve got loyal customers who evangelise about their coats and jackets.

    Woodland Workers

    James R

    Lincolnshire, UK

PRESS INCLUDES:

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INVESTMENT STYLE, NOT FAST FASHION

FRAHM Deck Jacket in Olive Green.

Nothing truly great was ever mass produced. FRAHM don't stack it high or sell it cheap.

We've always been deliberately, slow & expensive. We sell exceptional jackets by pre-order only.

That's how we've carefully build an extraordinary reputation for doing what we promised we would, year after year.

Our singular concentration on long term reputation, not hitting monthly sales targets, means you get a far better jacket, with outstanding service for life.

FRAHM offer each men's classic jacket style on pre-order, once a year, every year.

We occasionally change colours, or retire & replace designs.

To get a FRAHM, order as soon as you can. We can't say how soon your favourite choice will run out.

That 20% discount doesn't mean we're in a Sale. That's your pre-order reward.

You help us, we help you. Lovely.

PRE-ORDERS IN DETAIL

20% PRE-ORDER REWARD

We sell by pre-order. We give you 20% off in thanks for your patience.

ONE PRICE, FREE SHIPPING & RETURNS

All UK, European and North American orders get free shipping & 90 day returns, with tax & duties paid. Simple. Easy. Clear.

11 SIZES & Free sleeve alterations

Whatever your proportions, we want to make sure you're happy.

swap your old frahm in 2 minutes

We'll buy back your FRAHM and exchange it for a new design, then give £10 to CALM, the suicide prevention charity.

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