TOUGH, BEAUTIFULLY DETAILED BRITISH MEN'S JACKETS, UPGRADED FOR REAL LIFE

CHOOSE YOUR FRAHM SHOP THIS PEACOAT

BESTSELLERS

NOT LIKED. LOVED

5,000+ customer reviews scoring an average 4.92/5 (we like to leave in the .02)

  • 5.0

    Unsurpassed quality!

    The quality of this is incredible. The materials are top quality and the construction is perfect. They are expensive but well worth the money.

    Jungle Utility Field Jacket

    Alasdair King

    Glasgow, UK

  • 5.0

    Like he said, best coat ever

    Ok the 2025 dark green peacoat is absolutely spectacular ...... as advertised, the best jacket I've ever worn.

    About that coat -- everything Nick says is true. The look, the design, the quality, the materials are all everything id want in a coat. Get yours while you can, or get your 2026 while pre-orders last. You'll be glad you did.

    Just ...... wow. A fan and customer for life. Dont change, Nick.

    Pure Wool Quilted Peacoat

    Steverino

    South Easton, US

  • 5.0

    Superb Jacket

    I now plan my outdoor activities around giving myself opportunities to wear this jacket. Just looking for any excuse to wear it. It’s super cool.

    Waxed Odyssey Jacket

    Richard

    Bradford, UK

  • 5.0

    All the hype is true

    Had the 2025 Harrington for a few weeks now. The more I wear it the more I love it. Great fit, quality materials. Love the moleskin in the pockets. Looking forward to my next purchase!

    Harrington Racer Jacket

    Liam Bushen

    Nottingham, UK

  • 5.0

    As good as it looked from a distance

    Eventually managed to pick up the Waxed Quilted Field jacket in Honey Tan. The quality and detailing is every bit as good as my other Frahm jackets and the quilting makes it ideal for autumn / winter wear. The colour of Honey Tan was a bold choice for me but I absolutely love it. Thanks again for another lovely jacket.

    Waxed Quilted Field Jacket

    Martin M

    Edinburgh, UK

  • 5.0

    Superb jacket - top of the range

    Just received this jacket in Red and it’s an instant hit. Phenomenal quality and versatile enough to wear to London or to the local with the dog. Perfect for the winter chill. Love it.

    Ventile Thermal Field Jacket

    Vern D

    Bristol, UK

  • 5.0

    My new, new favourite?

    This coat is a stunner, even by Frahm's standards. Really hope the cold snap continues so that I've got an excuse to wear it.

    Pure Wool Quilted Peacoat

    Ian Redfearn

    Manchester, UK

PRESS INCLUDES:

READ CUSTOMER REVIEWS LISTEN TO BBC RADIO4 PROFILE

Enjoy this mercifully short introductory film

THE ANTIDOTE TO

CORPORATE INDIFFERENCE

The brands we all once trusted aren't what they used to be. We do all the great stuff you can't find anymore. We spec up, not down.

BEAUTIFUL CLASSICS

We're as far from fast-fashion as it gets. We upgrade classic men's styles with the highest possible quality, and the most beautiful detail.

BUILT TOUGH

Jackets aren't built to last anymore. That disgusts us. We don't scrimp where others would. Everything is built as a long-term investment, not a season's use.

FIT FOR ALL MEN

FRAHM offer 11 sizes tailored for every shape & size of man, not just catwalk models. There's free sleeve adjustment too. All using the finest fabrics that flatter, not cheap stuff that moulds around our squishy bits.

What's your size?
HUMAN SERVICE

We do the service we all wish for and rarely get anymore. Actual FRAHM staff who've been with us for years, who answer your queries quickly & positively. Plus the extra bits, to make life simpler for you.

Contact real FRAHM staff

REAL LIFE IS TOUGH, NOT JUST BEAUTIFUL

Real life isn't perfect. It's not the catwalk, or flash TV ads.

We make jackets for real, unique, imperfect men.

Determined, gentle men, who've taken the hits and learnt what really matters.

We support Campaign Against Living Miserably - CALM - the suicide prevention charity, because sometimes life feels too tough.

That's our founder Nick's story. Broken & suicidal, he rebuilt his life to create FRAHM.

A brand he could always be proud of, that never scrimped on quality, detail or service.

A brand that never airbrushed reality, or took itself too seriously (except here).

NICK'S STORY

INVESTMENT STYLE, NOT FAST FASHION

Nothing truly great was ever mass produced. FRAHM don't stack it high or sell it cheap.

We've always been deliberately, slow & expensive. We sell exceptional jackets by pre-order only.

That's how we've carefully build an extraordinary reputation for doing what we promised we would, year after year.

Our singular concentration on long term reputation, not hitting monthly sales targets, means you get a far better jacket, with outstanding service for life.

FRAHM offer each men's classic jacket style on pre-order, once a year, every year.

We occasionally change colours, or retire & replace designs.

To get a FRAHM, order as soon as you can. We can't say how soon your favourite choice will run out.

That 20% discount doesn't mean we're in a Sale. That's your pre-order reward.

You help us, we help you. Lovely.

PRE-ORDERS IN DETAIL

11 SIZES, FOR ALL MEN

We tailor for men from 5'4" to 6'10" tall.

With chest sizes from 36" to 56".

That means eleven sizes & free sleeve alterations, unique in jacket brands.

Importantly, we take time to tailor exceptional fabrics that drape flatteringly, not suck around the bits you didn't want to accentuate.

We make you look manly, in a "I want to feel good, but not look like I'm trying too hard" way.

If you're not sure of your size, we can check your exact size easily. Everyone here has been helping men with sizing for years.

ASK US ANYTHING

20% PRE-ORDER REWARD

We sell by pre-order. We give you 20% off all jackets except collaborations, in thanks for your patience.

ONE PRICE, FREE SHIPPING & RETURNS

All UK, European and North American orders get free shipping & 90 day returns, with tax & duties paid. Simple. Easy. Clear.

11 SIZES & Free sleeve alterations

Whatever your proportions, we want to make sure you're happy.

swap your old frahm in 2 minutes

We'll buy back your FRAHM and exchange it for a new design, then give £10 to CALM, the suicide prevention charity.

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