5,000+ customer reviews scoring an average 4.92/5 (we like to leave in the .02)
The brands we all once trusted aren't what they used to be. We do all the great stuff you can't find anymore. We spec up, not down.
We're as far from fast-fashion as it gets. We upgrade classic men's styles with the highest possible quality, and the most beautiful detail.
Jackets aren't built to last anymore. That disgusts us. We don't scrimp where others would. Everything is built as a long-term investment, not a season's use.
FRAHM offer 11 sizes tailored for every shape & size of man, not just catwalk models. There's free sleeve adjustment too. All using the finest fabrics that flatter, not cheap stuff that moulds around our squishy bits.
What's your size?
We do the service we all wish for and rarely get anymore. Actual FRAHM staff who've been with us for years, who answer your queries quickly & positively. Plus the extra bits, to make life simpler for you.
Contact real FRAHM staff
Real life isn't perfect. It's not the catwalk, or flash TV ads.
We make jackets for real, unique, imperfect men.
Determined, gentle men, who've taken the hits and learnt what really matters.
We support Campaign Against Living Miserably - CALM - the suicide prevention charity, because sometimes life feels too tough.
That's our founder Nick's story. Broken & suicidal, he rebuilt his life to create FRAHM.
A brand he could always be proud of, that never scrimped on quality, detail or service.
A brand that never airbrushed reality, or took itself too seriously (except here).
Nothing truly great was ever mass produced. FRAHM don't stack it high or sell it cheap.
We've always been deliberately, slow & expensive. We sell exceptional jackets by pre-order only.
That's how we've carefully build an extraordinary reputation for doing what we promised we would, year after year.
Our singular concentration on long term reputation, not hitting monthly sales targets, means you get a far better jacket, with outstanding service for life.
FRAHM offer each men's classic jacket style on pre-order, once a year, every year.
We occasionally change colours, or retire & replace designs.
To get a FRAHM, order as soon as you can. We can't say how soon your favourite choice will run out.
That 20% discount doesn't mean we're in a Sale. That's your pre-order reward.
You help us, we help you. Lovely.
We tailor for men from 5'4" to 6'10" tall.
With chest sizes from 36" to 56".
That means eleven sizes & free sleeve alterations, unique in jacket brands.
Importantly, we take time to tailor exceptional fabrics that drape flatteringly, not suck around the bits you didn't want to accentuate.
We make you look manly, in a "I want to feel good, but not look like I'm trying too hard" way.
If you're not sure of your size, we can check your exact size easily. Everyone here has been helping men with sizing for years.
We sell by pre-order. We give you 20% off all jackets except collaborations, in thanks for your patience.
All UK, European and North American orders get free shipping & 90 day returns, with tax & duties paid. Simple. Easy. Clear.
Whatever your proportions, we want to make sure you're happy.
We'll buy back your FRAHM and exchange it for a new design, then give £10 to CALM, the suicide prevention charity.
Our newsletters are quite good
