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7 REASONS WHY

NEW TO FRAHM?

Here's why our customers are so passionate about what we do:

7 REASONS WHY

1. TOUGH

From bombproof stitching to unbreakable snaps, a FRAHM Jacket is an investment built with exceptional quality, to last.

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7 REASONS WHY

2. BEAUTIFUL

We obsess over design details & technical performance, to subtly innovate design classics

SEE OUR MOST WANTED DESIGN

7 REASONS WHY

3. FIT

Tailoring expertise for men's real body shapes, with that 'just right' feel.

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7 REASONS WHY

4. KIND

FRAHM gives £10 to Mind charity for every jacket sold. We talk honestly about real life, which is as tough as it is beautiful

NICK'S STORY OF BREAKDOWN & RECOVERY

7 REASONS WHY

5. RARE

We make one small parcel of each style once a year, so most customers reserve their jacket. As you're helping us, we give you 20% off a pre-order. A fairer way to help each other.

CHOOSE YOUR JACKET

7 REASONS WHY

6. CARE

We really care, so FRAHM staff answer every query. No bots or outsourcing. You’re supported throughout your jacket’s long life.

OUR STORY

7 REASONS WHY

7. PROOF

Don't listen to us, listen to our customers. Our unedited & verified reviews are extraordinary. Even we can't believe it.

We score a bonkers 4.9/5 average customer rating.

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LATEST BLOGS & PODCASTS

THOUGHTS ON FRAHM'S 3RD BIRTHDAY

It wasn't meant to go this well.

The fear & joy behind our most pivotal year at FRAHM.

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LIFE OR DEATH SNAPS

If they think it's the best, it IS the best...

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Atalya's Anxiety

Change is scary. Sometimes it can make you ill. Our newest recruit, Tal, very kindly offered her insights into the self-defeating terror of joining us.

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EVERY JACKET = £10 TO MIND

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LIFE IS AS TOUGH AS IT IS BEAUTIFUL

NEW TO FRAHM?

1. TOUGH

2. BEAUTIFUL

3. FIT

4. KIND

5. RARE

6. CARE

7. PROOF

AS FEATURED IN

NEW: 5 WORKSHIRTS

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