WELCOME TO REAL LIFE

Real life is what we're in & all we've got. Here's some interesting, honest blogs about FRAHM design, jackets, style history, opinion & men's mental health.

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Izzy's Recovery From Anxiety and Panic Attacks

Izzy's Recovery From Anxiety and Panic Attacks

Hi, I'm Izzy,I run service & social at FRAHM. For Mental Health Awareness Week I'd like to share my mental health story: For most of my youth, ...

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Nick's Recovery From Near Suicide

Nick's Recovery From Near Suicide

This is my suicide recovery story for Mental Health Awareness Week, in support of our chosen charity - Campaign Against Living Miserably, or CALM: ...

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INSIDE NICK'S ITALIAN WORLD

INSIDE NICK'S ITALIAN WORLD

FRAHM has close links to Italy. It's the next biggest supplier of fabric to us after Britain. Most of our metal trims are Italian.   Italy is also ...

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MADE IN LONDON

MADE IN LONDON

Thank you for the response to the Classic British Trench Coat launch.   Now, for something rather different.   No, I wasn't Made in London (I'm a N...

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WAXED DENIM JACKET - IN DETAIL

WAXED DENIM JACKET - IN DETAIL

I wrote some stuff below on how we made the classic denim jacket even better, in my humble opinion.   When I say humble... I am about many things, ...

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SUMMER 2027 HAS LAUNCHED

SUMMER 2027 HAS LAUNCHED

Welcome to Summer 2027 & our first ever denim jacket.    Being the contrary classicists we are, it's the same as what you'd expect, but very di...

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2026 AUTHENTICITY & LABEL: JOHN BOND

2026 AUTHENTICITY & LABEL: JOHN BOND

My heart is gladdened to announce John Bond is the creator of our 2026 Edition Label, in association with CALM, the suicide prevention charity.   H...

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UPDATES FOR SPRING 2027

UPDATES FOR SPRING 2027

There's a lot of newness at FRAHM. Not to change what we are, but to add. To expand and include.   This is just the beginning of opening up our wor...

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SPRING 2027 NOW LIVE

SPRING 2027 NOW LIVE

Spring 2027 is now live.   More colour. More clarity. New models Alec & Nick. Annotations. Easier search by size. A Technicolour Fieldcoat that...

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WAXED HOODED FIELD COAT

WAXED HOODED FIELD COAT

This is my weekend fun jacket.   The one I wear to festivals, to carry loads of stuff, for a day of changeable weather.   The one I wear on city da...

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OUR ALL-TIME BESTSELLER

OUR ALL-TIME BESTSELLER

Our all-time bestseller. Sold out every year, before it's made.    It's an untouchable men's classic, upgraded. It's rare & carefully hand made...

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WHAT IS A DECK JACKET?

WHAT IS A DECK JACKET?

This is the FRAHM design I wear most. I wore it for a week in Valencia over Christmas, when it was cool but not cold, even a bit sunny (oooo).   Th...

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PRAV'S ALTERNATIVE CHRISTMAS ROAST

PRAV'S ALTERNATIVE CHRISTMAS ROAST

Prav is a Swede who's lived in Britain with his wife and daughters for half his life. His dad is South Indian Malaysian. He loves a roast. We showe...

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EDWARD CUSTOMER STORY

EDWARD CUSTOMER STORY

This is the second film in our Customer Stories series, where we spend time with real FRAHM customers who live the idea of tough and beautiful in h...

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STRESS FREE CHRISTMAS ROAST WITH PRAV

STRESS FREE CHRISTMAS ROAST WITH PRAV

I love cooking. I do not love making Christmas roast. Tried it. Stressed myself and everyone else out. Over-reached. Shouted. Regretted. Oops....

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