Cue FRAHM - the upgrade brand. Not the high fashion, cheap, faster or well known brand. The quality & detail one.
We take iconic men’s jacket styles and rework them - upgrading materials, fit, and details wherever we can.
The result? Something far tougher, yet quietly luxurious, in 11 sizes, that will last at least a lifetime.
Every detail of the FRAHM Deck Jacket is designed for real life & use, not marketing spin.
The Toughest: Dry-waxed heavy cotton twill from British Millerain is our toughest fabric, yet moulds to the user. I've actually taken knives and tools to my jackets. (I wouldn't recommend this as a serving suggestion). The stainless steel shank buttons add to the 'tank' feel. Nought shall pass.
Comfort: Room to move, breathe, and layer, without feeling bulky. Every fabric and trim, inside and out, each surfacer on skin, is a joy not an annoyance.
Breathable Warmth: Built for intermediate weather, the wind-proof twill is insulated with Primaloft and quilt lined with pure cotton flannel. Not too heavy, just right. All this can be machine washed & hang dried overnight.
Proper Pockets: A FRAHM isn't a FRAHM without pocket obsessiveness. Cord lined hand pockets, chest pockets for tickets and sunglasses, internal zipped chest pocket for phone, a bigger one with a key carabiner.
Tailored Fit: Eleven sizes, not five, because all men are different. Get free sleeve alterations if you'd like. The fabrics and cut mean you can move, with features like shoulder articulation and pleats - you know, the extra stuff that most brands don't bother with.
Special Not Showy: It doesn't shout The Best, it quietly whispers it. If you know jackets, you know.
