HOW DO I CHOOSE?

I'm often told its hard choosing a FRAHM.

Not, I hope & believe, because you're not sure about our trustworthiness, reviews or service standards. Because there's too many temptations.

Sorry, ish.

If I didn't own us, and wasn't forced to wear every single design, I'd want to know which FRAHM was right for me. 

I'd likely buy the best all-rounder (see below) first, then expand my FRAHM repertoire, as family finances and marital goodwill allowed. 

Below, I've done a summary of:

  • 3 Best All-Rounders
  • 3 Bestsellers
  • 3 Specific Problem Solvers
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ALL ROUNDERS

Want one FRAHM to rule them all?

Some of top choices is the Waxed Odyssey - Inspired by WWII paratrooper's field jackets, this post-war waxed belted style was then to be a long, tough, multi-pocketed coat. We've used it as inspiration to create a tough, classic travel jacket.

Another great choice is our Ventile Thermal Field Jacket. This is an investment jacket for men that don't want to shout 'look at my money'. This is quiet, unpretentious luxury, that lasts - embodied by naturally waterproof Ventile cotton, that takes the plastic shine & 'bling' out of an exceptional Winter jacket.
This is a jacket to wear anywhere.

BESTSELLERS

What better recommendation than fellow jacket enthusiasts who've voted these to the top with their pre-orders? 

These are FRAHM customer's three most wanted styles, in the most popular colour choice of each.

Handily, they fulfil three different seasons, in the same style space. Rock solid masculine classics, upgraded subtly, but obsessively.

The Peacoat is for November - March in the city.

The Harrington, for April - October, mostly Summer.

The Deck is for intermediate temperatures, from March to May and September to November, though I've recently been wearing it in deep winter - I walk fast.

SPECIFIC PROBLEM SOLVERS

These are the FRAHMs that stand apart. They solve a problem that others ignore.

The Woodland Workers is the always smart, but not too smart, low-care, no crease, throw-on busy-life jacket. Easy, fast, beloved.

The Waterproof Trench Coat is a trench that's actually waterproof. Rare, but what makes it unique is the eVent mountaineering level technology fabric that is tough, yet extremely elegant.
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