Original battledress Blouson jackets were elasticated at the waist by the US military for warmth. Think flight jacket.

This elastication tended to billow the jacket out at the waist, leading to a rather unflattering baggy look for many. Baggy is not a word I want going near FRAHM...

The military style split in the post-war years into two clear styles. The still elasticated Bomber, with a low cut elasticated collar. Or the lighter, smarter Blouson, with a turn down collar and straight-down hem, which allows for more structured tailoring.

Though the 'blouson' term can cover a panoply of differing styles, we jacket designers tend to consider this collared style as the modern classic 'Blouson'.

There are a thousand blouson jackets out there already. So why FRAHM?

Problem we solve? Simple. The same as always.

Quality. Detail. Comfort. Fit. Service. Longevity.

It's easy to make a blouson. You can buy one on Amazon for a song. It will be garbage, of course.

But how will it look on you? Will the fabric impress, or depress? Will it fit and flatter our inevitable imperfections? Is it carefully tailored in 11 sizes? Can the sleeves be adjusted?

Are the zips generic or custom? Is it lined? Is the lining synthetic, smelly and sticks to you? Or soft, light & luxurious? 

We don't scrimp. We chose sleek Halley Stephensons pure cotton exterior fabric. A smart, soft Oxford cotton lining.

Details like Oxford lined hand pockets & cuffs, custom YKK stainless steel zips, two internal pockets & a crisp smart turn-down collar (but of course monsieur).

That doesn't even begin to describe the work we have put into this jacket.

We don't reinvent the wheel. We just make that wheel smoother, quieter, more comfortable, tougher, more beautiful...

Simple Mornings - Grab, go. It'll look good all day, for everything you do (except the gym). Same next year, and the next and the...

Fit - Tailored for real, diverse men, not just catwalk models. Eleven sizes. We'll even tailor your cuffs for you.

Comfort - You can move. You can perspire (no sweat, you're a gentleman of course) and not get odour paranoia. You can carry your stuff in proper pockets. Your hands have somewhere pleasant to go (this is important).

Style - Classic, not high fashion. A quiet statement of investing in finer things. Of quality & detail.

Easy Care - Spill egg yolk on it? Machine wash gentle, with non-biological liquid. Dry on a hanger. Iron if you can be bothered. I don't.

Special - You're not a copycat. We're an independent British brand that deliberately limits how many we make. We support mental health causes. You buy from us, you help me buy my family Sunday lunch. We care.

Confidence - A classic that fits. You look good all day & you feel comfortable. It goes with everything, everywhere. You're not worrying about being pretentious or whether it's fallen apart, or gone out of fashion already.