Introducing the Cashmere Field Jacket, the pinnacle of FRAHM.
It is by far the most luxurious and expensive jacket we've ever made. It has also taken the longest to complete, from ideation to launch.
It didn't start as a business proposal, but out of love. Or rather, lust.
We got hold of a fabric we were so taken with, we agreed it was too much fun not to make a sample. Then it snowballed.
I revealed the first sample in September 2023 in this Instagram post.
I then updated you again in March with an improved sample. I asked if you wanted us to make it. I had customers direct messaging me there and then, offering to buy that single sample.
One excellent longterm (hi!) customer offered me triple it's estimated worth. I politely refused. It cost that just to make the sample, and we needed to complete our R&D.
Here we are now, ready to show you the finished article. We are so inordinately proud of it. There has been a buzz amongst us for this design for a year now, as we knew it was coming.
I hope you enjoy this FRAHM as much as I have, and do.
Nick