SUMMER 2027 HAS LAUNCHED

Including our first ever denim jacket.

Welcome to Summer 2027 & our first ever denim jacket. 

 

Being the contrary classicists we are, it's the same as what you'd expect, but very different. Enjoy acquainting yourself with it. We have.

 

There's a lot of customer colour requests in this years Original (the sleek brushed Italian one) and Waxed (British, rough & tumble) Lightweight Jackets.

 

I always know when we've picked well, because I can't choose. Luckily I am the guardian of the clothes rack...

 

Enjoy. And yes, the weather will change. Promise.
SHOP SUMMER 2027

WAXED DENIM TRUCKER

Exported from Germany to the USA in the early 18th century, denim became the only choice for cowboys, gold prospectors & railroad men.

Denim has always said casual, with purpose, for guitarists, gang members & still, cowboys. It works. Hard. For years, if not decades.

Cue FRAHM. How can we improve on the many thousands of examples out there? We used Scottish waxed denim and added articulation & shoulder bellows, for vehicular pursuits or picking up your kids. Everything is tougher and more comfortable. Keep this for the rest of your life. Pass it on.

SHOP DENIM

WAXED LIGHTWEIGHT WORKERS

One of our favourite FRAHM designs, back with 5 colours for 2027

  • Sunshine Yellow - Be seen, be safe
  • Dark Navy and Red - Beloved contrast pockets are back
  • Beige with Navy - Contrast navy collar, for extra smartness
  • Turquoise - Tropical beach camo (if you don't lie down)
  • Bath Stone - Most popular for 2026 = churlish to change
SHOP SUNSHINE YELLOW

ORIGINAL LIGHTWEIGHT WORKERS

Another FRAHM favourite, in 3 great colours

  • French Blue - Most popular colour since 2019 launch is back. Bill Cunningham would have loved one
  • Black - With rare orange FRAHM brand label & matching trim
  • Italian Beige - Sleek & light, for the piazza
SHOP FRENCH BLUE