TOUGH, BEAUTIFULLY DETAILED BRITISH JACKETS, BUILT FOR REAL LIFE

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BESTSELLERS

A MERCIFULLY SHORT FILM EXPLAINING FRAHM:

THE ANTIDOTE TO

CORPORATE INDIFFERENCE

The brands we all once trusted aren't what they used to be. We do all the great stuff you can't find anymore. We spec up, not down.

BEAUTIFUL CLASSICS

We're as far from fast-fashion as it gets. We upgrade classic men's styles with the highest possible quality, and the most beautiful detail.

BUILT TOUGH

Jackets aren't built to last anymore. That disgusts us. We don't scrimp where others would. Everything is built as a long-term investment, not a season's use.

FIT FOR ALL MEN

FRAHM offer 11 sizes tailored for every shape & size of man, not just catwalk models. There's free sleeve adjustment too. All using the finest fabrics that flatter, not cheap stuff that moulds around our squishy bits.

What's your size?
HUMAN SERVICE

We do the service we all wish for and rarely get anymore. Actual FRAHM staff who've been with us for years, who answer your queries quickly & positively. Plus the extra bits, to make life simpler for you.

Contact real FRAHM staff

REAL LIFE IS TOUGH, NOT JUST BEAUTIFUL

Real life isn't perfect. It's not the catwalk, or flash TV ads.

We make jackets for real, unique, imperfect men.

Determined, gentle men, who've taken the hits and learnt what really matters.

We support Campaign Against Living Miserably - CALM - the suicide prevention charity, because sometimes life feels to tough.

That's our founder Nick's story. Broken & suicidal, he rebuilt his life to create FRAHM.

A brand he could always be proud of, that never scrimped on quality, detail or service.

A brand that never airbrushed reality, or took itself too seriously (except here).

NICK'S STORY

NOT LIKED. LOVED

4,800+ customer reviews scoring an average 4.92/5 (we like to leave in the .02)

  • 5.0

    Quality unmatched


    This is my 5th Jacket and is every bit as good as the previous 4. The subtle quality that makes these Jacket unmatched is brilliant.
    Keep up the great work Frahm

    Harrington Racer

    Rob Caffrey

    Camden, UK

  • 5.0

    Exquisite Workmanship

    I have many FRAHM jackets, I have a 2021 Ventile Field Jacket. They are all rather outstanding in both fit and quality. I have just purchased this 2024 Ventile Field Jacket and it yet another success. I think the magnet collar closure is genius. All FRAHM jackets should have this. With FRAHM you get what you pay for, this jacket is supreme quality. I can’t fault it in any way. The customer service is also top class, in all - a superb business all round.

    Ventile Thermal Field

    Andy

    Nicosia, Cyprus

  • 5.0

    Third FRAHMS a charm !

    Just received what I believe is the last EVER Waterproof Shield Jacket and it’s amazing !! Fantastic in the rain and it looks the bomb .

    Lightweight Waterproof Shield

    Jason Savage

    Lambeth, UK

  • 5.0

    Another cracking jacket

    As always a beautiful jacket made and delivered as promised!
    I was away traveling and it’s like Christmas as a kid, opening a present you’ve been waiting for!

    Waxed Woodland Workers

    Philip Jerstice

    Felixstowe, UK

  • 5.0

    Well worth the wait … and the price!!!

    My first FRAHM jacket, and I’m delighted with it. Great fit and quality. Well worth the wait and .,. the cost!!

    Waxed Classic Field

    Glynn Jones

    Seaton, UK

  • 5.0

    I bloody love it!!!

    I think it's my 7th Frahm, all I can really say is I just bloody love it, it makes me feel fantastic and it looks the bollocks as well! Materials are on point and the fit and finish superb! I need to find more reasons to wear it out and show it off!! Bravo Frahm!

    Jungle Utility Field

    James King

    Macclesfield, UK

  • 5.0

    Another Belter

    As a fully signed-up Frahm jacket junkie, this one is already one of my favourites - it’s so comfortable and I get jealous comments from my wife. It also feels like it will last forever which is the dichotomy for a junkie: I have 7 and now it’s becoming a little embarrassing

    Heavy Twill Deck

    Richard Merrell

    Luton, UK

PRESS INCLUDES:

READ CUSTOMER REVIEWS LISTEN TO BBC RADIO4 PROFILE

INVESTMENT STYLE, NOT FAST FASHION

Nothing truly great was ever mass produced. FRAHM don't stack it high or sell it cheap.

We've always been deliberately, slow & expensive. We sell exceptional jackets by pre-order only.

That's how we've carefully build an extraordinary reputation for doing what we promised we would, year after year.

Our singular concentration on long term reputation, not hitting monthly sales targets, means you get a far better jacket, with outstanding service for life.

FRAHM offer each men's classic jacket style on pre-order, once a year, every year.

We occasionally change colours, or retire & replace designs.

To get a FRAHM, order as soon as you can. We can't say how soon your favourite choice will run out.

That 20% discount doesn't mean we're in a Sale. That's your pre-order reward.

You help us, we help you. Lovely.

PRE-ORDERS IN DETAIL

20% PRE-ORDER REWARD

We sell by pre-order. We give you 20% off all jackets except collaborations, in thanks for your patience.

ONE PRICE, FREE SHIPPING & RETURNS

All UK, European and North American orders get free shipping & 90 day returns, with tax & duties paid. Simple. Easy. Clear.

11 SIZES & Free sleeve alterations

Whatever your proportions, we want to make sure you're happy.

swap your old frahm in 2 minutes

We'll buy back your FRAHM and exchange it for a new design, then give £10 to CALM, the suicide prevention charity.

READ FAQs