I’m not a petrolhead. But I love beautiful things done with immense care. When an old friend resurfaces having created something extraordinary, how could anyone love it more?
The BMW E30 M3 by Redux is created by Simon (Si) Lord. By god it is a sight. Such intricacy and detail. Years and years of work for ONE CAR. Simon came to me for advice (advice? He should be advising me!) god knows how long ago. 5 years?? Madness. Yet, here it is at the Thermal Club in Palm Springs, California, a private member’s club for car nuts and the new owners.
I could start hanging on about what’s gone into the car, but I wouldn’t have a clue what I’m saying. It’s just, well, the pictures tell the story.
Originally from Bolton, Lancashire, I’ve known Si since he worked together in Manchester clubland, back in the mid-Nineties. He was resident Dj at the club I helped run and promote. We both love deep house music and electronica. But he can actually mix.
There is a Manchester mates triangle here. At the same time, my best friend and the other founder of FRAHM, Jason, ran the cool bar that everyone went to before our club. So Jase, Simon and I were all mates. Si and I were Jason’s joint best men at his wedding. So it goes on.
In the days when cameras took teensy tiny images - Simon, Jason & Nick. Jase's wedding morning, Somerset 2009.
Like me, Simon’s route to his true calling is convoluted and not remotely expected. From DJing Si went into the British Army, went to Sandhurst and retired as a Captain. He loved it.
From there, he traveled the world from Hong Kong to Sudan, doing security stuff, IT, commodities, all kinds.
Then he returned to the UK and set up Redux Leichtbau. He has enhanced and evolved a classic.
There’s so much in common with FRAHM it’s a bit weird:
So, naturally, Simon bought a Utility Field jacket, and this is how we come to this feature. How I suddenly realised what AMAZING stuff he’s achieving. Right at the launch moment of Redux. This week!
Sometimes old friends appear and it seems like fate. It’s great to catch up.
If you’re into cars, check out the in depth tech here. If you really like it and have a lot (a lot) of disposable income, you can buy one and wait , gnawing your fingers down with excitement.
Or just enjoy the fine detail of a beautiful human creation, made with extreme passion and insight.
I MEAN, LOOK AT IT!!
I wanted to capture the lurid neon cityscapes that I obsess about.
FRAHM has its first employee. Emmalou, my wife & partner of 24 years.
It’s a perfect fit, apart from our little rages.
We are honoured to work with a true legend on our new scarf range.
Enjoy a tour of the beautiful and inspiring Johnstons of Elgin, Scotland.