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We give you 20% off on all our styles up until we place our order with the factory. After that the stock is finite and is sold at full price.

You will find a timeline on every product page that shows you exactly when the earlybird discount ends, so you don't miss out on the style you want.

We design modern classics that don't go out of style. Each design is made once a year.

We deliberately don't make enough to meet demand. So you have to pre-order to get what you want.

Order during the Earlybird window & we give you 20% off as a thanks. After that our styles go to full price.

Fair point! We wouldn't get very far unless we were making jackets that are far better than the easier-to-get brands.

There must be a reason why 57% of our customers buy 6 months to a year in advance?

Quite a few: Quality, detail, longevity, sustainability, service, charity. The key is once you've held & FRAHM Jacket, you understand why: They're just better*.

We are very biased, but then again, we have immense pride & faith in what we do.

Don't just trust us, read our reviews.

Most clothing brands are trapped in a system that's destroying them, the planet, and what you actually end up wearing.

They spend loads of cash at the beginning of a season, having to guess what will sell. Much of it won't, so they then sell most of it at heavy discounts. You (and us) then when for the sales, so they're trapped having to always discount more and more.

Great, bargains! But are they?..

Discounts have to be paid for, so the brand reduces quality to get their money back. Thus you get something that disappoints and they lose reputation.

Instead, we know what we have to buy. There is no excess. No waste is more sustainable. No excess means no discounted sales - Ok, there are no bargains to wait for, but you get what you pay for - A far better, very high quality jacket, that last a generation, not a season.

A FRAHM isn't cheap, but it is far better value because of that.

Each jacket design is only made once a year, every year, so it depends which jacket you're after.

If you place your pre-order with us before we have placed our order with the factory (earlybird) then you are guaranteed your choice of size and colour, plus you get 20% off as a thanks.

After that, there are a limited number of jackets available to buy at full price, but we can't guarantee you'll get your top pick.

You might still be able to buy a full price jacket with weeks left until it arrives, but that's rare and you run the risk of missing out on your choice.

As a guide, when you look at the design you like, if you see any options missing, that means stock is running low and it's time to go for it if you can.

Top tip: Autumn and Thermal jackets run out fastest.

Because there are so many disappointed buyers, we have a simple way you can register to be told if a jacket becomes available.

Jackets do get cancelled, exchanged or returned. That rate is low, but he who dares wins!

When you're on the product page and it says "SOLD OUT" for your choice, enter your email in the box. You'll get an instant email notification if one comes back in.

If you do, please jump on it, as there may be a lot of people getting the same notification and its first come first served.

If you're ever unsure, just Live Chat us using the box below, bottom right.

You can cancel your pre-order at any time, no quibbles.

After that, you have 30 days to return it unused (labels still on, clean, just tried on for size).

You can swap for a different size/colour/design as long as your choice is still available.

If we've sold out and you find the size is wrong for you, we'll prioritise you for a return.

The best way to avoid an exchange is to talk to us on Live Chat. All of us are trained by founder/designer Nick for days on fit, etc. It's very rare you get the wrong size, if we've helped.

We only sell them online, right here. That keeps things simple, with no discounting for wholesalers, so that also maintains that much loved quality.

Pictures on a website can never do the quality and feel of the jackets justice. So do check out the reviews, they offer peace of mind, not just because they average 4.9/5, but due to the sheer passion and detail of them!

We find uncertainty about sizing makes folk nervous, so do please Live Chat or Email us. We're highly trained FRAHM Staff - no outsourcing!

Chat to FRAHM staff