PRE-ORDERS EXPLAINED

How the FRAHM system works, to your benefit

THERE MUST BE A REASON ALL THESE MEN WAIT??

We get it. We're weird. Different. A pain in the arse.

Why would you wait for one jacket when you can get another tomorrow?

Thing is, a FRAHM isn't another jacket.

A FRAHM is special. Exceptional. That's not hot air. The reviews prove it.

Nothing exceptional was ever sat by the tens of thousands on a warehouse shelf.

To improve every single facet of a jacket, from the fit to the stitch quality, we need time & predictability.

"Predictable" is a boring word that leaves room for excitingly granular detail.

FOCUSSED ON THE JACKETS, NOT THE FTSE

If you're a big brand, churning out millions of jackets a season, thinking about justifying today's share price, you run really fast.

When you're sprinting, you don't have time for details. We walk.

FRAHM is owned only by our founders (Nick & Jason) and over 700 FRAHM customers. Our independence means we can make decisions for the long term. Not overbuying stock and then discounting most it heavily a few weeks later.

Discounts?! Sounds great! Nope - the big brands reduce quality because they know they'll be overstocked.

They need to pay for it all, so they de-spec. You'll have noticed standards dropping over the years. That annoyed Nick so much he started FRAHM.

That half price jacket you bought in a Sale, was built to be half price. It wasn't worth it's RRP. It might even have built in obsolescence. Ouch.

We don't have any guesswork or excess stock. We only make jackets. Each style is made once a year, every year.

That is some serious focus on product. It shows.

HOW DOES IT WORK?

  • We only make each style once a year, at the same time.
  • We only sell here. No shops, wholesaling or distractions. Pure focus.
  • After one year's delivery, we re-release each style again for next year, about 12 months ahead. At this point we've booked our factory & supplier capacity.
  • Thus, pre-order slots run out the closer we get to the arrival date.
  • Seasoned FRAHM Owners tend to buy early because they're used to seeing us sell out of these slots a long way ahead.
  • That's why you'll see gaps appearing in certain sizes & colours, as we get closer to arrival.
  • By paying, you've booked your slot in your choice of style/colour/size.
  • In thanks you get 20% off for pre-ordering. You help us, we help you. Fair & equitable.
  • You can cancel anytime until it arrives, and return your FRAHM (which barely anyone does) within 90 days after it arrives, as long as it's unused.
  • The most common question is sizing, especially as we have eleven!
  • Please ask our customer service team, who've all been with us for years and fitted thousands of men online.
  • You can of course exchange it if we have one from another return, but you won't need that if you ask.
  • If you've already missed out, there's always next year. Or register for a return in the box that pops up.

We tend to exceed expectations. That's why almost all our new customers buy another two jackets directly after receiving the first. Cold hard PROOF.

20% reward for Pre-ordering

Pre-order your FRAHM, get 20% off. Most FRAHM Owners buy this way.

Free sleeve alterations

We can shorten most jacket sleeves (at least 3cm) for a perfect fit.

Free shipping & 90 day returns

Free UK shipping and 90-day free returns on all orders.

11 sizes, for every shape of man

FRAHM jackets are cut for real men's bodies and action.

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