PRE-ORDER DISCOUNTS END FOREVER ON 31ST JANUARY   |   Free shipping, worldwide

0

Your Cart is Empty

1 min read

Men love jackets. They do. I do. You do. We all do.

You can explore in a jacket.

Jackets are protection.

Jackets are armour.

Jackets are our peacock feathers.

Or our invisibility cloak.

Jackets are tough.

We think we’re tough.

Some of us are.

Jackets have pockets.

Pockets that carry knives, booze and tools.

Pockets that carry sweeties, notebooks and front door keys.

Jackets should have buttons, zips and clicking things.

Not velcro patches or noisy things.

Not plastic tat nor breaking things.

Jackets should work wherever we go.

Mountain, valley, night-time yomp.

Monday morning meet, Brompton ride or Friday night pint.

Jackets that are cut clean, crisp but tough.

Jackets that are built for real bodies.

Jackets that don’t stretch over unwanted round bits.

Jackets are the first line of defence.

Our introduction to newcomers.

Our cape for crusading and our cloak for escaping.

Jackets are our favourite.

Our favourite jacket is a family friend.

We wear it until it explodes.

FRAHM make these jackets.

Jackets that do everything.

Everything except space travel, submariner rescue or elephant rodeo.

So not everything.

But the main things.

The things that matter.

Curious things.

Finding out about the world.

Memories, proud moments, failures, successes and nearlies.

Jackets enable life.

You can do without a jacket.

But you wouldn’t want to.

Men love jackets.

Jackets explore life.

 

 

 

 

 

 



Also in FRAHM Blogs & Podcasts

My Unusual Life in Booze
My Unusual Life in Booze

9 min read 0 Comments

Son of an alcoholic. Trained wine merchant. Gun-threatened dance club manager. Cellarman. Teetotaller. Boozer. All of these.
WHY WE'RE ENDING THE PRE-ORDER DISCOUNT
WHY WE'RE ENDING THE PRE-ORDER DISCOUNT

2 min read 0 Comments

We build jackets with maximum quality for the price.

We don't want to follow other brands and start taking things away.

PODCAST #11 - MARK HERBERT
PODCAST #11 - MARK HERBERT

1 min read 0 Comments

Movie & TV producer of This is England, The Virtues, Four Lions, '71, Dead Man's Shoes and loads more.

A fantastic chat with such an open, down to earth, inspiring gent.