Men love jackets. They do. I do. You do. We all do.
You can explore in a jacket.
Jackets are protection.
Jackets are armour.
Jackets are our peacock feathers.
Or our invisibility cloak.
Jackets are tough.
We think we’re tough.
Some of us are.
Jackets have pockets.
Pockets that carry knives, booze and tools.
Pockets that carry sweeties, notebooks and front door keys.
Jackets should have buttons, zips and clicking things.
Not velcro patches or noisy things.
Not plastic tat nor breaking things.
Jackets should work wherever we go.
Mountain, valley, night-time yomp.
Monday morning meet, Brompton ride or Friday night pint.
Jackets that are cut clean, crisp but tough.
Jackets that are built for real bodies.
Jackets that don’t stretch over unwanted round bits.
Jackets are the first line of defence.
Our introduction to newcomers.
Our cape for crusading and our cloak for escaping.
Jackets are our favourite.
Our favourite jacket is a family friend.
We wear it until it explodes.
FRAHM make these jackets.
Jackets that do everything.
Everything except space travel, submariner rescue or elephant rodeo.
So not everything.
But the main things.
The things that matter.
Finding out about the world.
Memories, proud moments, failures, successes and nearlies.
Jackets enable life.
You can do without a jacket.
But you wouldn’t want to.
Men love jackets.
Jackets explore life.
We're here to help, guide and inspire.
Also: Deliveries as usual. Double donations to Mind. A wee sale. 20% pre-order discount is back. Some pre-order re-jigging.
Tips from someone who's been there.
Get through Coronavirus anxiety, or indeed any anxiety a bit better.
Our jackets are tough and beautiful because that's life and the best of life.
*Warning. Contains poetry*
FRAHM jackets are cut for real men's bodies and movement. We've subtly altered classic tailoring for more movement, for real life. Our jackets do not have a restrictive teenage 'fashion' cut. Our customers rave about our fit.
Our best guide to size is your favourite existing jacket or suit jacket. Look for the inches or CM, not "medium" or "large", as these definitions differ wildly between brands.
"Tall" sizes are for very tall men, offering exactly the same jacket with significantly longer arms and torso.Don't buy one if you're above average - our standard sizes will fit. Our arm lengths are longer than most.
If you have any questions or concern you are an unusual fit, email us on email@example.com or Live Chat us (bottom right hand corner here) and we will discuss sizing with your personally.
MILES - ARTIST & SMALL BUSINESS CO-OWNER:
40" chest. 6'5". Long limbed, very slim. Wearing medium tall dark navy Waterproof City Coat.
CHRIS - CEO, OUTDOOR SPORTS ENTHUSIAST:
39" chest. 5'9". Slim, athletic physique. Wearing medium black Utility Field Jacket