FRAHM DO GOOD, NOT BLACK FRIDAY
FRAHM will not be discounting this Black Friday, Cyber Monday or another day of the week.
Instead, we will be doubling our donations to our charity partner, CALM (Campaign Against Living Miserably), to help support the lifesaving work they do.
Christmas is hard, really hard, for many. It’s not about ‘extra’. Extra discounts, extra jackets, extra big telly, extra soft furnishings. It’s about surviving. Getting by. Hanging on.
Wait, FRAHM are a business. You’re not exactly whiter than white.
I agree. A great jacket isn’t going to change the world. I sleep at night knowing I tried my best to make a great quality garment that you’ll have to replace far (far) less often than a cheap one - the sustainability bit. And we tried to save people from pain by talking about mental health and giving some money.
Since we launched in 2018, Good Friday, not Black, has been an admittedly easy decision. We don’t have to report sales figures to a corporate owner. We deliberately don’t make enough jackets, so we sell out quickly and don’t ‘over make’. We have nothing to get rid of. No stockpiles. No waste.
Business-wise, we have no reason to do Black Friday, Cyber Monday, or Sizzle* Saturday or Spondoolies* Sunday. *made up
Currently someone contacts the CALM helpline every 59 seconds. Each call they take could be the one that helps someone decide to stay. That helps save their life. By giving £20 for every jacket we sell, we're helping to fund these life changing calls.
Because Christmas is about people, when life is tough and when it’s beautiful; not things.