We're all about Real Life and not painting a perfect picture. Real business isn't easy. Nor are we nearly as clever as we think we are.
Many of you have pre-ordered jackets but many of you won't, yet. Why?
We've been listening to some feedback. It’s the same, so we thought we’d address it.
“WE CAN’T SEE ENOUGH DETAIL!”
Why did we shoot pretty pictures where you can see most of the jacket, but not all? Where’s the detail?
For us, the second most important element of a jacket is it’s closures. The first is fabric. You can see the British Millerain washable waxed fabric already, but not the custom YKK zips. They showed up 2 days after the jacket got to us. Arrgghhh.
The zips on the jacket you see are replacements. Bright, shiny, no-brand, unreliable, sticky, crappy, fake silver zips with fancy dangly pulls we’re not into. We couldn’t and we won’t show them. So we didn’t.
So, that meant no photos of the jacket open, the collar open, etc. Loads of you are wanting more, and you’re right.
Nothing goes out until it’s perfect. The correct zips are now being sewn on. They’re gorgeous.
Super tough custom YKK hardened stainless steel, gunmetal finish, subtle laser cut FRAHM logo (you can’t achieve this intricacy with a stamp) with a tactile custom worn metal finish puller for easy grabbing, but subtle style.
The final finished (finished finished) jacket for photography shows up anytime now. Then we’ll shoot it as fast as we can, you can pore over the lush images and enjoy the huge detail we’ve enjoyed building into the Utility Field Jacket.
About time. Imagine us slapping each other, from you. We deserve it.
Ouch, Jason & Nick.
We're here to help, guide and inspire.
Also: Deliveries as usual. Double donations to Mind. A wee sale. 20% pre-order discount is back. Some pre-order re-jigging.
Tips from someone who's been there.
Get through Coronavirus anxiety, or indeed any anxiety a bit better.
Our jackets are tough and beautiful because that's life and the best of life.
*Warning. Contains poetry*
FRAHM jackets are cut for real men's bodies and movement. We've subtly altered classic tailoring for more movement, for real life. Our jackets do not have a restrictive teenage 'fashion' cut. Our customers rave about our fit.
Our best guide to size is your favourite existing jacket or suit jacket. Look for the inches or CM, not "medium" or "large", as these definitions differ wildly between brands.
"Tall" sizes are for very tall men, offering exactly the same jacket with significantly longer arms and torso.Don't buy one if you're above average - our standard sizes will fit. Our arm lengths are longer than most.
If you have any questions or concern you are an unusual fit, email us on email@example.com or Live Chat us (bottom right hand corner here) and we will discuss sizing with your personally.
MILES - ARTIST & SMALL BUSINESS CO-OWNER:
40" chest. 6'5". Long limbed, very slim. Wearing medium tall dark navy Waterproof City Coat.
CHRIS - CEO, OUTDOOR SPORTS ENTHUSIAST:
39" chest. 5'9". Slim, athletic physique. Wearing medium black Utility Field Jacket