Why are FRAHM Jackets special? Why are they better, and it what ways? Are they, really?
We'd like to talk you through our choices, and hope to show you how we innovate, iterate and improve, to create something we're very proud of, that reviewed 5/5 by our customers.
1. THE JACKETS
We can't bear pretty things that fall apart and fail you. Or highly technical garments that look terrible. Our experience and passion is combining both facets.
We combine classic British style with real world performance.
Chris at Portishead Lighthouse.
2. OUR EXPERIENCE
We’ve decades of design experience between us, designing for, major and cult apparel and menswear brands.
We’ve won international design and performance awards.
Beat the big brands in ‘Best Ofs’ and comparisons by journalists, coming top, with near perfect scores.
We even have jackets exhibited in London’s Design Museum and the Victoria & Albert Museum.
We don’t want to be dicks about it (we're British, so blowing our own trumpet is a social nightmare), but we want you to know we’re not messing about here. Though it is pretty amazing fun.
YKK zip and chest pocket detail of the Harrington Racer Jacket
The basis of any garment is it's fabric. It's the most expensive element, it's make or break, and when a company wants to save money, where it is downgraded. We don't like that.
We choose technical fabrics that look and feel beautiful. They must also do a great performance job.
We put a garment in people's hands, and we get to see the "oooo, I get it now" reactions.
The fabric we're using right now, for both jackets, is washable waxed cotton fabric from British Millerain in Yorkshire, England. It is:
Inner book pocket, label and herringbone lining detail on the Utility Field Jacket
Next up are trims. Zips. Buttons. Fasteners. Labels. All selected, and usually custom made for us to retain their performance and throughout their lifetime.
YKK zip and Italian fasteners on the Utility Field Jacket
For us, performance and comfort are the same thing. You're not going to run record marathons or ride up Alpe d'Huez in a FRAHM Jacket. But you will hike over hills and dales, perspiring. Ride 10 miles to work across London, then walk straight into a board meeting. That needs a lot of care and attention from us.
Mix all this in with the technical characteristics, and we're building a picture of practicality.
6. THE RESULT
A jacket you can commute on a bike in, then wear all day for meetings...
Harrington Racer Jacket on the go around our home town of Bath, Somerset
A jacket you can also quietly slouch about in at the pub, after a long dog walk on weekends.
Chris with office dog Lily, at the community owned local wonder The Packhorse, Somerset, in a Utility Field Jacket.
The same Utility Field Jacket loaded up (but not packed out) with:
Now you just need to choose which jacket to own. Do ask us anything you're unsure of. Enjoy.
We're here to help, guide and inspire.
Also: Deliveries as usual. Double donations to Mind. A wee sale. 20% pre-order discount is back. Some pre-order re-jigging.
Tips from someone who's been there.
Get through Coronavirus anxiety, or indeed any anxiety a bit better.
Our jackets are tough and beautiful because that's life and the best of life.
*Warning. Contains poetry*
FRAHM jackets are cut for real men's bodies and movement. We've subtly altered classic tailoring for more movement, for real life. Our jackets do not have a restrictive teenage 'fashion' cut. Our customers rave about our fit.
Our best guide to size is your favourite existing jacket or suit jacket. Look for the inches or CM, not "medium" or "large", as these definitions differ wildly between brands.
"Tall" sizes are for very tall men, offering exactly the same jacket with significantly longer arms and torso.Don't buy one if you're above average - our standard sizes will fit. Our arm lengths are longer than most.
If you have any questions or concern you are an unusual fit, email us on email@example.com or Live Chat us (bottom right hand corner here) and we will discuss sizing with your personally.
MILES - ARTIST & SMALL BUSINESS CO-OWNER:
40" chest. 6'5". Long limbed, very slim. Wearing medium tall dark navy Waterproof City Coat.
CHRIS - CEO, OUTDOOR SPORTS ENTHUSIAST:
39" chest. 5'9". Slim, athletic physique. Wearing medium black Utility Field Jacket