What has it actually been like to run FRAHM through such a difficult year? And how come, despite, or because of, how hard it's been, we've grown?
Every FRAHM jacket features a collaborative label with CALM. We change the artwork every year, to show which year your FRAHM is from.
This year we feature work by Kareen Cox.
I launched FRAHM in 2018 knowing pre-orders were our future.
I wanted to build jackets and a business that I was proud of, and could always be. That I could go to bed at night feeling good about.
A counter intuitive WWI development that confuses the enemy.
Also, a beautiful, contrary, graphic print. We'll have some of that.