Real men are real.
They’re hilarious, curious, complex, caring and heartbroken.
That beautiful male model sitting in the perfect vintage Merc, bountiful beard and dazzling eyes?
He had to bury his dad last week.
He grits his teeth through it, walks behind the client’s caravan and cries his eyes out.
Almost all marketing is sheen and not real.
Don’t let Them tell you what your real should be.
Real men can walk unaided across Antarctica.
Discover new particles that change our view of existence.
Fart in tune to the Marseillaise.
Real men can bench press 200kg.
Do your thing.
Real men would die for their kids.
Actually, literally die.
They’ve thought about it.
Decision made, in case.
Real men create works of transcendent beauty.
Poetry begging to tell the horrors of war.
Paintings that render us speechless.
Movies that change us.
Real men don’t send random dick pics on smartphones.
Who the eff does that??
Dicks with dicks.
Real men can take a derelict yard and turn it into paradise.
A shed full of drying lavender and nicknacks.
A place to fall in love.
Real men wear frocks.
Box-fresh limited edition Japanese sneakers.
Real men have fought, lost, learnt, fought again and won.
Bollocksed it all up.
One foot in front of the other.
Real men have mental breakdowns.
The strongest men too.
Any man can fall in on himself.
A little push, or a thudding punch to the head.
Real men are the good ones.
Men who climb mountains.
Wipe their kids clean.
Cry at old movies.
Fight, love and make a hash of the Yorkshire Puddings.
Every good man has a story.
An imperfect one.
We're here to help, guide and inspire.
Also: Deliveries as usual. Double donations to Mind. A wee sale. 20% pre-order discount is back. Some pre-order re-jigging.
Tips from someone who's been there.
Get through Coronavirus anxiety, or indeed any anxiety a bit better.
Our jackets are tough and beautiful because that's life and the best of life.
*Warning. Contains poetry*
FRAHM jackets are cut for real men's bodies and movement. We've subtly altered classic tailoring for more movement, for real life. Our jackets do not have a restrictive teenage 'fashion' cut. Our customers rave about our fit.
Our best guide to size is your favourite existing jacket or suit jacket. Look for the inches or CM, not "medium" or "large", as these definitions differ wildly between brands.
"Tall" sizes are for very tall men, offering exactly the same jacket with significantly longer arms and torso.Don't buy one if you're above average - our standard sizes will fit. Our arm lengths are longer than most.
If you have any questions or concern you are an unusual fit, email us on firstname.lastname@example.org or Live Chat us (bottom right hand corner here) and we will discuss sizing with your personally.
MILES - ARTIST & SMALL BUSINESS CO-OWNER:
40" chest. 6'5". Long limbed, very slim. Wearing medium tall dark navy Waterproof City Coat.
CHRIS - CEO, OUTDOOR SPORTS ENTHUSIAST:
39" chest. 5'9". Slim, athletic physique. Wearing medium black Utility Field Jacket