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HOW FRAHM IS (VERY) DIFFERENT

WEIRDLY, WE CARE

Over-production, corporate greed, lack of pride, sloppily throwing out untested design - some of the reasons why most jackets you've bought from the monoliths of menswear have fallen apart or disappointed you.

Brands like REDACTED, REDACTED and especially those chancers at REDACTED are willing to slap their fodder with big red stickers screaming ‘70% OFF!’ at the end of every season.

They can, because they built them cheap. They treat you cheap.

We do the exact opposite.

We're an independent brand that actually cares. A brand that HAS to care, because we're a thousand times smaller, and we can't win against their gravitational pull and resources.

We can only win on actually making better things. Building a real reputation. Keeping it. Protecting it year after year. Not taking the easy route. Making something of substance that lasts.

Look for FRAHM garments, or articles