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WOOL IS MODERN & TECH, NOT SCRATCHY & OLD

Wool is nature's uber performance fabric. Here's a one hell of a list for you:

Tough as hell.

Water resistant - yep, wool jackets are great in the rain - like sheep...

Temperature regulating (it can keep you cool as well as hot).

Stain resistant & self cleaning - wool jackets need very little cleaning. once a year to get those bits of fried egg off, will do.

Naturally anti-bacterial & odur-resistant (it's why sheep don't just rot, standing in a rainy field in January)

Crease resistant - who irons a wool jacket?!

Shapeshifting - wool moves with you. It's crazy comfortable. It stretches yet keeps it's shape.

Wool is a ultra technical, comfortable, easy-peasy to care for wonder fabric.

And if you (well, we do that for you) choose right, and spend well, it won't be itchy.

SOOO COSY.

WHAT CAN'T WOOL DO, DOGGONIT??

FRAHM WOOLLEN JACKETS

3 DESIGNS IN DETAIL

THE FLEECE UTILITY FIELD JACKET

We sell more field jackets than any other style. Why? Pockets! Classic military style. Clean lines. Masculine utility chunk.

But that fabric. We can't get across online just how gorgeously soft yet utility this jacket is.

We used an ultra-soft Italian herringbone brushed wool blend fleece made from 70% recycled wool and 30% recycled polyester to create our Fleece Utility Field Jacket.

The recycled polyester increases softness, durability and structure to the wool. The added strength & durability allowed us to create a beautifully clean lined jacket with a subtle herringbone. Clean lines and a tailored feel that stay. A stupidly comfortable garment that stays crisp-lined through years, if not decades of use.

Designed to be worn in mild to cold weather, 4c - 16c, or to -2c with a jumper. Wind, stain, odour, crease & shower resistant. Also excellent worn indoors.

The Lumberjack Wool Jacket

Lumberjack jackets should be able to take lumberjacking. They usually don't. So we made one. With checks that are just right.

The FRAHM Lumberjack Wool Jacket uses pure Yorkshire wool from British fabric legends Moon. It is in the mid-point between the Tundra and Mechanic's for warmth and weight.

It seems counter intuitive, but because we're using wool, it has far greater width of application. The temperature regulating properties make it great for sitting in a pub garden as the leaves fall, or the daffs blossom. Throw in Great British rain shower (or spilt pint) resistance too for good measure.

Did we mention the lush cashmere blend lining? No stone unturned...

Designed with a weather range from 6c to 16c with single layer, or to 0c with a jumper. Wind, stain, odour, crease & shower resistant.

THE MERINO MECHANIC'S JACKET

Merino sheep live in the toughest conditions. Thus, their wool is the most technical, and expensive with it. They've developed even greater odour resistance and temperature regulation. Even softer too.

We've taken all that subtle, natural performance to create a crisp, tailored urban jacket that will look the same, wear after wear. Yes, we can be lazy too.

Lined with brushed cotton tartan, this is a cut above your average 'Friday Night' jacket, without ever shouting. Classy.

Weather range from 8c to 20c with single layer, or to 4c with jumper. Wind, stain, odour, crease & shower resistant.

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