FRAHM was founded by Jason & Nick, best mates since childhood, who decided to stop giving each other advice, and actually work together. Scary.
We thought you'd be interested to see the thought process behind creating a company that you're passionate about, that works with your strengths and aims in life.
Best mates since we were kids, we've always shared a love of jackets, having a quiet think and talking new, serious and mostly stupid stuff. We started putting the world to rights as teens, sitting on the kerb outside Jason's parent's house, talking into the night about life, love, dreams and Schwarzenegger movies.
We've been through some ludicrous, fascinating, even horrific experiences together, which have informed FRAHM and our attitudes to life. We've supported each other through some of the best and grimmest times, we've fallen out a bit and we've lost touch over the years. But now we live near to each other in Somerset, the idea of creating a business together quickly became a reality.
We play to our strengths. Nick (err, me) does the creative, product and customer service stuff. Jason does the operational, financial, spreadsheet things. We talk about jacket fit, collars, buttons and linings more than is sensible.
It's fun designing a company on a blank sheet of paper.
This history, or blueprint, has come to define what FRAHM is. We realise now that it’s a manifesto too:
The first FRAHM Jacket preview image. A herringbone embroidered brand label. Quality.
Two blokes being dead nice to each other.
A visual analogy
What do you think? Comment below. You don't have to agree, or to like it, but you do have to be polite. So there.
Nick's honest story of depression, to help you.
Some practical friendly advice.
Inside our photoshoot.
It was fun.
One person deserves there own space in Part 3, the final blog of Tom Hull's work. Chris Keelty radiates.
FRAHM jackets are cut for real men's bodies and movement. We've subtly altered classic tailoring for more movement, for real life. Our jackets do not have a restrictive teenage 'fashion' cut. Our customers rave about our fit.
Our best guide to size is your favourite existing jacket or suit jacket. Look for the inches or CM, not "medium" or "large", as these definitions differ wildly between brands.
"Tall" sizes are for very tall men, offering exactly the same jacket with significantly longer arms and torso.Don't buy one if you're above average - our standard sizes will fit. Our arm lengths are longer than most.
If you have any questions or concern you are an unusual fit, email us on firstname.lastname@example.org or Live Chat us (bottom right hand corner here) and we will discuss sizing with your personally.
MILES: Size Medium Tall. 40" chest. 6'5". 84kg. Very long, slim, physique.
CHRIS: Size Medium. 39" chest. 5'9". 76kg. Slim, athletic physique.
NICK: Size Large. 42" chest. 5'11". 88kg. Chunky, muscular physique.