We've just taken some new images on actual real men.
Those men are Pravin - chef & proprietor of Castle Farm Cafe, Midford (just South of Bath) and painter Miles Scott Kimber, whom I met at Frome Independent Market on his family stall, Bohobo Aromatherapies.
As ever, we want to feature local men we know. Non-professional models. Real life, real people - these are the themes we return to. Plus, it's more of a laugh that way!
These are images from my iPhone. The (really) good stuff is coming from Tom Hull next week. Tom showed me the previews as we sat in my kitchen with the kids crawling all over him, and I'm wildly excited. Miles & Prav are brill, and Tom has captured them beautifully... Masculine beautiful - you know what I mean.
The Bell Inn, Bath - proper pub. Proper music.
Miles smirks at strange requests from Tom.
Serious stuff, as Tom gets up close to a 'Tall' Harrington Racer Jacket. Miles is 6'5" tall (196 cm).
Told you it's a great pub.
Mooching about Bath in the Waterproof City Coat - just around the corner from Bath Rugby - The Rec.
Prav in his market garden and his French Blue Lightweight Worker's Jacket.
Gooseberries, mint and real food.
See those buildings just above Tom's head? FRAHM is based there. We walk down through those woods with the kids and up the valley to Castle Farm Cafe.
Bonnie the Jack Russell doesn't like our Jack Russell Lily. Maybe it's a girl thing. Maybe it's because she had puppies recently. Either way - she proud.
Prav chatting with Tom and I about eating artichokes as kids. These two also compared notes on having three girls each.
Making an actual proper shopping list (not just for show) in a Black Harrington.
Managed to make Pravin look slightly scary.
Our bedtime kids fascinated by Tom (he has three girls including a newborn) and lollies, but not photos. Fair enough.
Nick talks honestly about money and especially debt.
Don't let it drag you down, if it needn't.
Want to know which our 5 jacket designs is best for what?
Warmer? More waterproof? Lighter? Read on.
For World Mental Health Day 2019, FRAHM founder Nick Hussey talks about his journey from despair to recovery in a way (we hope!) men can relate to.
You're not an idiot. You're not suffering alone.
FRAHM jackets are cut for real men's bodies and movement. We've subtly altered classic tailoring for more movement, for real life. Our jackets do not have a restrictive teenage 'fashion' cut. Our customers rave about our fit.
Our best guide to size is your favourite existing jacket or suit jacket. Look for the inches or CM, not "medium" or "large", as these definitions differ wildly between brands.
"Tall" sizes are for very tall men, offering exactly the same jacket with significantly longer arms and torso.Don't buy one if you're above average - our standard sizes will fit. Our arm lengths are longer than most.
If you have any questions or concern you are an unusual fit, email us on firstname.lastname@example.org or Live Chat us (bottom right hand corner here) and we will discuss sizing with your personally.
MILES - ARTIST & SMALL BUSINESS CO-OWNER:
40" chest. 6'5". Long limbed, very slim. Wearing medium tall dark navy Waterproof City Coat.
CHRIS - CEO, OUTDOOR SPORTS ENTHUSIAST:
39" chest. 5'9". Slim, athletic physique. Wearing medium black Utility Field Jacket