We’re doing a competition with our friends Wild Beer Co.
Why Wild Beer Co.? It's not just because they create lush beers and have a photogenic barrel cellar (and a photogenic brewer in Russ). We have so much in common.
We’re both based in Somerset. We’d be able to wave at each other, if it weren’t for this massive beautiful green valley separating us.
We’re both young local businesses. We know how hard it is to build a business against all the corporate players, especially when you know you have a world beating product.
We’re both obsessed by detail and quality. The littlest details that make the accumulated differences between average, or even good….and extraordinary. For Wild Beer Co., it’s in every aspect of the brewing process, from the quality of and sourcing of ingredients, to the transfer and ageing of our beers. For FRAHM, it’s sourcing the finest, toughest, highest performance British fabric, to the strength of the stitching on each pocket.
We’re both Wild about nature and difference. FRAHM Jackets are made to Explore Life. That’s the obvious stuff, like hiking up windy passes, to those aspects of life that still need performance. Cycling to work, sitting in the pub drinking…Yep, a Wild Beer (we're such filthy compliment slags).
Wild Beer and FRAHM take classics and innovate them. Classic British jacket designs with far higher performance and practicality. Classic beers with more intense and complex flavours.
Of course, we also have an obsession with pubs. We feel pubs are central to happy people and especially happier men. Men share their problems over a drink. it’s their ‘safe space’, as, generalising, women are a bit better at sharing their issues. Men need a bit of a prod.
So, no, it’s not just a give-away competition. It’s two local businesses working together as part of a community, with shared values. Which seems like a good thing.
Best of luck in the competition!
Nick's honest story of depression, to help you.
Some practical friendly advice.
Inside our photoshoot.
It was fun.
One person deserves there own space in Part 3, the final blog of Tom Hull's work. Chris Keelty radiates.
FRAHM jackets are cut for real men's bodies and movement. We've subtly altered classic tailoring for more movement, for real life. Our jackets do not have a restrictive teenage 'fashion' cut. Our customers rave about our fit.
Our best guide to size is your favourite existing jacket or suit jacket. Look for the inches or CM, not "medium" or "large", as these definitions differ wildly between brands.
"Tall" sizes are for very tall men, offering exactly the same jacket with significantly longer arms and torso.Don't buy one if you're above average - our standard sizes will fit. Our arm lengths are longer than most.
If you have any questions or concern you are an unusual fit, email us on firstname.lastname@example.org or Live Chat us (bottom right hand corner here) and we will discuss sizing with your personally.
MILES: Size Medium Tall. 40" chest. 6'5". 84kg. Very long, slim, physique.
CHRIS: Size Medium. 39" chest. 5'9". 76kg. Slim, athletic physique.
NICK: Size Large. 42" chest. 5'11". 88kg. Chunky, muscular physique.