We’re doing a competition with our friends Wild Beer Co.
Why Wild Beer Co.? It's not just because they create lush beers and have a photogenic barrel cellar (and a photogenic brewer in Russ). We have so much in common.
We’re both based in Somerset. We’d be able to wave at each other, if it weren’t for this massive beautiful green valley separating us.
We’re both young local businesses. We know how hard it is to build a business against all the corporate players, especially when you know you have a world beating product.
We’re both obsessed by detail and quality. The littlest details that make the accumulated differences between average, or even good….and extraordinary. For Wild Beer Co., it’s in every aspect of the brewing process, from the quality of and sourcing of ingredients, to the transfer and ageing of our beers. For FRAHM, it’s sourcing the finest, toughest, highest performance British fabric, to the strength of the stitching on each pocket.
We’re both Wild about nature and difference. FRAHM Jackets are made to Explore Life. That’s the obvious stuff, like hiking up windy passes, to those aspects of life that still need performance. Cycling to work, sitting in the pub drinking…Yep, a Wild Beer (we're such filthy compliment slags).
Wild Beer and FRAHM take classics and innovate them. Classic British jacket designs with far higher performance and practicality. Classic beers with more intense and complex flavours.
Of course, we also have an obsession with pubs. We feel pubs are central to happy people and especially happier men. Men share their problems over a drink. it’s their ‘safe space’, as, generalising, women are a bit better at sharing their issues. Men need a bit of a prod.
So, no, it’s not just a give-away competition. It’s two local businesses working together as part of a community, with shared values. Which seems like a good thing.
Best of luck in the competition!
I wanted to capture the lurid neon cityscapes that I obsess about.
FRAHM has its first employee. Emmalou, my wife & partner of 24 years.
It’s a perfect fit, apart from our little rages.
We are honoured to work with a true legend on our new scarf range.
Enjoy a tour of the beautiful and inspiring Johnstons of Elgin, Scotland.