FRAHM is focussed on doing one thing really well - we upgrade classic men's jackets styles. That's it.

We make each design once a year. Each one is spread across the calendar. We're not distracted by the constant pressure to create new fashion ranges every six months.

After we've delivered that year's edition to our customers, we re-launch the next year's edition.

The short answer is always as soon as you can.

We're booking production space and getting fabric made twelve months before they've even been made.

Options gradually run out as we tick down from 12 months ahead to the arrival date.

If you see gaps in the options of colour/size, etc, that's an alarm bell.

That 20% discount doesn't mean we're in a Sale. We don't do them. We don't overbuy! That's your pre-order reward.

You help us, we help you. Fair.

If there's any stock left, or rare returns, they are at full price.