The Big Four:
The Thermal Military Parka, Ventile Thermal Field Jacket, Original Utility Field Jacket and Woodland Worker’s Jacket.
These four jackets are our most sought after designs, particularly as they all arrive in Autumn (when most folk buy jackets, unsurprisingly!)
Consequently they’re also the four that have run out fastest. We have essentially sold out, bar the odd option here and there.
So...here we are. Early Autumn, our peak season and with nothing to sell. This means that you have nothing to buy. That’s silly. Amazing, but frustrating for everyone.
Normally we’d open pre-orders again once all the jackets have been sent out and any (rare) size exchanges completed. That’s a long time to wait. This year I’ve decided to open up pre-orders earlier.
We can already see that demand is very high and we expect a rush as soon as these products go live. I’m staggering the launch.
I don’t want to overtax my colleagues who will be on live chat, so they can give you the best answers without pressure. Nobody wants to crash servers Glastonbury-style (dramatic but not fun when you’re pressing 'refresh' between smashing your keyboard against your desk) or to cause you stress when you’re choosing something expensive (and delicious). The experience should be fun.
Launch Order:
07:00 GMT Thursday 16th September - All customers who missed out this year, and requested a 'Notify Me' if any jackets came back
To register your interest for a jacket, select the colour and size that you'd like then enter your email address in the box shown below. You'll not only get a notification if your size and colour choice comes back in stock, but you'll also be first in line for early access to the 2022 pre-order launches.
13:00 GMT - All FRAHM Loyalty Scheme members
17:00 GMT - All newsletter subscribers
10:00 GMT Friday - Orders open to general public
Each group will receive a private link via email on Thursday, giving them access to reserve their choice of The Big Four 2022 jackets before we open orders to the general public on the Friday.
I wasn't sure whether we should launch The Big 4 early, so I asked
What's Changing For 2022:
All the jackets have seen upgrades. We’re finding new ways to improve them - I want all FRAHM designs to be the Best in Class. That means constant iteration.
Thermal Military Parka - £745 RRP, £596 pre order:
- Snaps now Cobrax B:Lock, considered the best in world, used by special forces.
- We're adding a limited edition embroidered label to our designs, detailing which edition you own and proving its authenticity.
Ventile Thermal Field Jacket - £675 RRP, £540 pre order:
- Snaps now Cobrax B:Lock, considered the best in world, used by special forces.
- We're adding a limited edition embroidered label to our designs, detailing which edition you own and proving its authenticity.
Original Utility Field Jacket - £445 RRP, £356 pre order:
- Interior upgraded to a cotton/cashmere blend lining.
- Microfleece upgraded to pure cotton moleskin at inner cuffs, neck lining & hand pockets.
- We're adding a limited edition embroidered label to our designs, detailing which edition you own and proving its authenticity.
Woodland Worker’s Jacket - £395 RRP, £316 pre order:
- Snaps now Cobrax B:Lock, considered the best in world, used by special forces
- We've added a limited edition embroidered label to our designs, detailing which edition you own and adding provenance.
Why have prices gone up? See all the detail above. They had to eventually anyway: I haven’t changed any of our prices since 2018 and the world is different. I’m incredibly proud of our extremely high standards of skill, quality & detail. All those costs have gone up, particularly with Brexit severely affecting our supplier's admin and transport burden. I haven't passed on all those costs.
To complete my blathering attempt to forewarn and forearm you for pre-ordering mayhem, you can find some of our most asked questions here.
Phew, you’re ready. Now all you have to do is check out the new colours when your private link comes through.
Good luck and enjoy yourself. It’s supposed to be fun!
Nick.
