A real man can walk unaided across Antarctica. Or cuddle things.
An all time men's classic, made better.
A bit of history, photos and some tech.
It feels like we're in a state of collective anxiety.
Here's how and why you can be happier, with some contemporary musical help.
“Made Without Compromise.” Bollocks.
Compromise makes stuff happen. Great stuff.
We've tried to make this guide creative, kind and interesting.
Things and experiences that matter a bit more, from people we want to support.
What goes into a FRAHM Jacket? Why?
Discover the thought process behind how we build our jackets.
We’re doing a competition with our friends Wild Beer Co. to win £500 worth of jacket & beer.
Why Wild Beer Co.? Well, we have so much in common...
That's good news for you.
You get a jacket that's worth the RRP, not the sale price.
Henry Jeffreys knows lots about booze. He's written about it in The Telegraph, The Guardian and for the BBC.
This is a fun bounce around a Mayfair bar over a few drinks.
Political and cycling journalist at The Guardian.
A fascinating delve behind the scenes of British politics and Brexit.
Anna is ace.
We cover such topics as dogs, hairless men's bits, trolls, failure and eating meat.
We'd rather Do Good this Black Friday.
So instead of discounting, we'll give £50 to Mind mental health charity.
Pro cyclist & commentator talks about depression, bacon & beer.
FRAHM jackets are cut for real men's bodies and movement. We've subtly altered classic tailoring for more movement, for real life. Our jackets do not have a restrictive teenage 'fashion' cut. Our customers rave about our fit.
Our best guide to size is your favourite existing jacket or suit jacket. Look for the inches or CM, not "medium" or "large", as these definitions differ wildly between brands.
"Tall" sizes are for very tall men, offering exactly the same jacket with significantly longer arms and torso.Don't buy one if you're above average - our standard sizes will fit. Our arm lengths are longer than most.
If you have any questions or concern you are an unusual fit, email us on email@example.com or Live Chat us (bottom right hand corner here) and we will discuss sizing with your personally.
MILES - ARTIST & SMALL BUSINESS CO-OWNER:
40" chest. 6'5". Long limbed, very slim. Wearing medium tall dark navy Waterproof City Coat.
CHRIS - CEO, OUTDOOR SPORTS ENTHUSIAST:
39" chest. 5'9". Slim, athletic physique. Wearing medium black Utility Field Jacket