We've been listening to feedback. “WE CAN’T SEE ENOUGH DETAIL!” You're right.
How our co-founder failed, broke down, then beat his fears to create FRAHM.
Having company is nice. Should it really stand between you and a really nice beef stew?
FRAHM Jacket 1 is inbound. Here are the first images.
We'll launch the rest once we've had a holiday. Because, life.
Curiosity stops the trolling, heals the rift, sees both sides, builds empathy, opens minds, finds solutions, learns, moves on, creates good.
How men feel about jackets, and what we at FRAHM think they should do.
We promise to give £10 to Mind mental health charity for every jacket sold. Why?
FRAHM jackets are cut for real men's bodies and movement. We've subtly altered classic tailoring for more movement, for real life. Our jackets do not have a restrictive teenage 'fashion' cut. Our customers rave about our fit.
Our best guide to size is your favourite existing jacket or suit jacket. Look for the inches or CM, not "medium" or "large", as these definitions differ wildly between brands.
"Tall" sizes are for very tall men, offering exactly the same jacket with significantly longer arms and torso.Don't buy one if you're above average - our standard sizes will fit. Our arm lengths are longer than most.
If you have any questions or concern you are an unusual fit, email us on firstname.lastname@example.org or Live Chat us (bottom right hand corner here) and we will discuss sizing with your personally.
MILES - ARTIST & SMALL BUSINESS CO-OWNER:
40" chest. 6'5". Long limbed, very slim. Wearing medium tall dark navy Waterproof City Coat.
CHRIS - CEO, OUTDOOR SPORTS ENTHUSIAST:
39" chest. 5'9". Slim, athletic physique. Wearing medium black Utility Field Jacket