What has it actually been like to run FRAHM through such a difficult year? And how come, despite, or because of, how hard it's been, we've grown?

I launched FRAHM in 2018 knowing pre-orders were our future.

I wanted to build jackets and a business that I was proud of, and could always be. That I could go to bed at night feeling good about.

I am burning out. I can feel it. It's easy to just 'push through'. It's not easy for a founder to ignore the guilt and stop. But if you run the engine too hard, for too long, it'll catch fire.

A FRAHM isn’t cheap. It shouldn’t be. Couldn’t be. Will never be.

Why? The answers is so screamingly obvious it seems to need restating:

Our jackets cost a lot because they are excellent.

Thousands of you have replied positively to this post.

I think we're all a bit sick of trolls.

 

Nick reflects back on the last 3 years of Frahm. From packing orders in the back room at home and juggling childcare, to the business we are proud to be today.

The Big Four - our most wanted designs. Launching for 2022, more than a year before they arrive.

Why? Where? How? What? All you need to know.

Change is scary. Sometimes it can make you ill. Our newest recruit, Tal, very kindly offered her insights into the self-defeating terror of joining us.