Today I woke up with with either incredibly stupid or brilliant idea. I'm about to find out.
Cue...
The Honesty Discount.
For a brand like ours, your recommendation is the most powerful tool there is.
There are so many potential FRAHM owners who will love us, but have yet to discover we exist, drowned out by the huge corporate resources of the fashion marketing machine.
My thought was "what if we did the equivalent of an honesty bar, for recommendations?"
Make it simple. Lean into our greatest asset: Trust.
We give you what we promised and you help pay for my family holidays. A great way to do business.
Thus, we've created 4 discount codes to say thanks for recommending us. Choose whichever one you like.
FRAHMhonesty25 for £25 off
FRAHMhonesty50 for £50 off
FRAHMhonesty75 for £75 off
FRAHMhonesty100 for £100 off
(You can click on the link and it'll automatically add it to checkout. Or just copy & paste.)
Not sure what's fair to spend? Here's a suggestion:
1 recommendation, £25 credit, spend £250
2 recommendations, £50 credit, spend £500
3 recommendations, £75 credit, spend £750
4 recommendations, £100 credit, spend £1,000
You don’t have to follow that. If in doubt, take more. We're just happy you're helping, have helped or will help. Take it now, recommend later. No problem.
Let's see what happens. The only rule is the codes expire on 31st March 2026.
FYI, a great way to recommend us is to send a link to this pager to as many folks as you feel would love FRAHM.
Thank you so much, as ever,
Nick - founder
