TOUGH, BEAUTIFULLY DETAILED BRITISH JACKETS, BUILT FOR REAL LIFE

CHOOSE YOUR FRAHM SHOP CHRISTMAS

BESTSELLERS

A MERCIFULLY SHORT FILM EXPLAINING FRAHM:

THE ANTIDOTE TO

CORPORATE INDIFFERENCE

The brands we all once trusted aren't what they used to be. We do all the great stuff you can't find anymore. We spec up, not down.

BEAUTIFUL CLASSICS

We're as far from fast-fashion as it gets. We upgrade classic men's styles with the highest possible quality, and the most beautiful detail.

BUILT TOUGH

Jackets aren't built to last anymore. That disgusts us. We don't scrimp where others would. Everything is built as a long-term investment, not a season's use.

FIT FOR ALL MEN

FRAHM offer 11 sizes tailored for every shape & size of man, not just catwalk models. There's free sleeve adjustment too. All using the finest fabrics that flatter, not cheap stuff that moulds around our squishy bits.

What's your size?
HUMAN SERVICE

We do the service we all wish for and rarely get anymore. Actual FRAHM staff who've been with us for years, who answer your queries quickly & positively. Plus the extra bits, to make life simpler for you.

Contact real FRAHM staff

REAL LIFE IS TOUGH, NOT JUST BEAUTIFUL

Real life isn't perfect. It's not the catwalk, or flash TV ads.

We make jackets for real, unique, imperfect men.

Determined, gentle men, who've taken the hits and learnt what really matters.

We support Campaign Against Living Miserably - CALM - the suicide prevention charity, because sometimes life feels to tough.

That's our founder Nick's story. Broken & suicidal, he rebuilt his life to create FRAHM.

A brand he could always be proud of, that never scrimped on quality, detail or service.

A brand that never airbrushed reality, or took itself too seriously (except here).

NICK'S STORY

NOT LIKED. LOVED

4,800+ customer reviews scoring an average 4.92/5 (we like to leave in the .02)

  • 5.0

    Absolutely superb quality

    Without question the best winter jacket I have ever purchased. Of course it is at a premium price point but the overall construction and quality is commensurate with that. Worth every penny.

    Ventile Thermal Field

    Julian Spalter

    London, UK

  • 5.0

    The best jacket yet…..

    I am lucky enough to own a few Frahm jackets now but this one is a different level. I had been on the look out for a Peacoat for a while and was just about to push the button on one from a different manufacturer when I saw Nick announce Frahm’s version. So glad I waited, the colour is beautiful and a real standout and the attention to detail is spot on as always. I don’t think I have had another item of clothing that has drawn so many compliments and remarks from friends and colleagues.

    Pure Wool Quilted Peacoat

    Chris

    Doncaster, UK

  • 5.0

    Thing of beauty

    The wait is over and my padded field jacket is finally here. Fits like a glove and is made beautifully. I have a Harrington race on the way, I can’t wait. Fantastic quality and finish and if you have any questions customer service is another plus point for this company.

    Waxed Quilted Field Jacket

    Paul

    Ilford, UK

  • 5.0

    All the hype is true

    Had the 2025 Harrington for a few weeks now. The more I wear it the more I love it. Great fit, quality materials. Love the moleskin in the pockets. Looking forward to my next purchase!

    Harrington Racer Jacket

    Liam Bushen

    Nottingham, UK

  • 5.0

    Another Belter

    As a fully signed-up Frahm jacket junkie, this one is already one of my favourites - it’s so comfortable and I get jealous comments from my wife. It also feels like it will last forever which is the dichotomy for a junkie: I have 7 and now it’s becoming a little embarrassing

    Heavy Twill Deck Jacket

    Richard Merrell

    Luton, UK

  • 5.0

    This is the future……..

    Like many other reviewers have stated, I was nervous about shelling out what is not an inconsiderable amount of money on a jacket I couldn’t try on nine months in advance. I shouldn’t have been concerned. The ‘pain’ of paying for it had long subsided and last week I received what mentally feels now like a free jacket. And I am delighted. The fit is perfect, quality outstanding….it is now my go to jacket. If you’re wavering about buying one, don’t. Just press the button and get it ordered!

    Waxed Lightweight Workers Jacket

    Edward W.

    Rugby, UK

  • 5.0

    Unsurpassed quality!

    The quality of this is incredible. The materials are top quality and the construction is perfect. They are expensive but well worth the money.

    Jungle Utility Field Jacket

    Alasdair King

    Glasgow, UK

PRESS INCLUDES:

READ CUSTOMER REVIEWS LISTEN TO BBC RADIO4 PROFILE

INVESTMENT STYLE, NOT FAST FASHION

Nothing truly great was ever mass produced. FRAHM don't stack it high or sell it cheap.

We've always been deliberately, slow & expensive. We sell exceptional jackets by pre-order only.

That's how we've carefully build an extraordinary reputation for doing what we promised we would, year after year.

Our singular concentration on long term reputation, not hitting monthly sales targets, means you get a far better jacket, with outstanding service for life.

FRAHM offer each men's classic jacket style on pre-order, once a year, every year.

We occasionally change colours, or retire & replace designs.

To get a FRAHM, order as soon as you can. We can't say how soon your favourite choice will run out.

That 20% discount doesn't mean we're in a Sale. That's your pre-order reward.

You help us, we help you. Lovely.

PRE-ORDERS IN DETAIL

20% PRE-ORDER REWARD

We sell by pre-order. We give you 20% off all jackets except collaborations, in thanks for your patience.

ONE PRICE, FREE SHIPPING & RETURNS

All UK, European and North American orders get free shipping & 90 day returns, with tax & duties paid. Simple. Easy. Clear.

11 SIZES & Free sleeve alterations

Whatever your proportions, we want to make sure you're happy.

swap your old frahm in 2 minutes

We'll buy back your FRAHM and exchange it for a new design, then give £10 to CALM, the suicide prevention charity.

READ FAQs