We design modern classics that don't go out of style. Each design is made once a year.

We deliberately don't make enough to meet demand, so we don’t overbuy, which affects quality. You have to pre-order before our order is sent to the factory to ensure you get what you want.

Order during the pre-order discount window and we reward you with a 20% discount. After that, if there is any stock left, it’s sold at full price.

Our pre-order page has more details about the process.

Can’t wait? See what we have in stock or arriving soon.

Weather range, with shirt or t-shirt from 2°C to 12°C, down to -4°C with layers. For freezing and windy days, in changeable weather and showers.

We spent years researching the 26oz pure wool fabric, eventually finding the best from Lanificio Luigi Zanieri of Florence, Italy. We refused the many synthetic blends on the market.

Peacoats rarely have more than one internal pocket on a cheap satin lining, so we quilt lined Primaloft Silver insulation underneath a gorgeously soft cotton cashmere blend lining.

Then we added five tough internal pockets of various sizes, included a zip secured chest pocket and even a key carabiner. We beautifully red piped the edges, for an extra touch of detail & class.

Then more details. We designed subtle FRAHM engraved natural real horn buttons. Then stitched the collar underside with British Millerain dry waxed cotton.

This is a winter jacket to invest in and work hard, that will never go out of fashion, never look scruffy, needs almost no care and goes with everything, anywhere. Except swimming trunks.