Every FRAHM jacket features a collaborative label with CALM. We change the artwork every year, to show which year your FRAHM is from.
This year we feature work by Kareen Cox.
What has it actually been like to run FRAHM through such a difficult year? And how come, despite, or because of, how hard it's been, we've grown?
I launched FRAHM in 2018 knowing pre-orders were our future.
I wanted to build jackets and a business that I was proud of, and could always be. That I could go to bed at night feeling good about.